With sustainability continuing to embed itself as a mainstream concern within fast moving consumer goods (FMCG), London’s Natural & Organic Products Expo (NOPEX) once again proved a major draw for industry professionals keen to explore the latest in eco-friendly product innovation and the hottest purpose-led trends.

Gama with Frank Lantz, Director of Taste, Uhh-mami
With some 6,210 delegates and 600 exhibitors congregating inside ExCel’s showgrounds, the mood was characteristically engaged but relaxed. While visitor numbers were down 15% on the previous year, show organisers flagged that this was due to tightened vetting procedures for prospective attendees, in pursuit of a ‘quality over quantity’ strategy, to enhance the interactions for those exhibiting.

Gama with Erick Vera Bazan, Founder & CEO, Little Inca
Broadening the experience for visitors was a diverse seminar programme, alongside two innovation showcases highlighting the very latest breakthroughs in natural-focused innovation. 2024 also saw NOPEX show off a “vibrant new look” as the pavilions were divided into three distinct areas focused, respectively, on Natural Health, Natural Food Expo and Natural Beauty.
Elsewhere, in what was billed as an integral part of NOPEX, Vegan World returned to showcase the most recent innovations in the rapidly-evolving plant-based category. Other features included Launchpad Zones for beauty and food, spotlighting startups and challenger brands making waves in the natural and organic industry, and the Indie Focus Programme for independent retailers, including a curated seminar schedule and dedicated onsite networking opportunities.

Gama with Sertan Özsinan, Vice President and Serkan Özsinan, CEO, Orgibite
A sweep of the exhibition stands revealed product innovation continuing to be oriented around hot topics, with functionality once again among the most predominant themes on display. Within the functional space, mood and cognitive enhancement was a standout trend, emphasising the value consumers now place on mental as well as physical wellbeing. Elsewhere, closely-defined demographic targeting was apparent, evidenced, for instance, by innovations for women experiencing the menopause.
Natural & Organic Products Expo (co-located with Natural Food Expo and Natural Beauty Expo) returns to ExCeL London on 11th to 12th May 2025.
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