Gama spoke to Mark Napier, Show Director, Gulfood, ahead of the event’s 2018 edition.
What should manufacturers do to be successful in the current economic climate?
In a word, innovate. The global food and beverage industry is one of the most competitive sectors in the global economy, so staying still is the equivalent of going backwards.
Whether you are a fledgling start-up in the Middle East, or a major international manufacturer in Europe or the USA, companies looking to stay successful and ensure prolonged growth need to stay ahead of the curve by investing in automation, new channels to market, increasingly sophisticated ingredients and packaging solutions.
The ultimate proof is in the eating or drinking, so end products must be attractive to consumers in everything from price and packaging, to taste and provenance.
Read more in the next issue of Gama News.
Gulfood is a leading trade event for the food and drinks sector, held annually at the Dubai World Trade Centre, United Arab Emirates. The 2018 edition is taking place from 18th to 22nd February and is set to welcome 5,000 exhibitors across a range of categories, including beverages, dairy, fats & oils, health & wellness, pulses & grains, meat & poultry and world food.