Brazil: JBS to acquire plant-based firm Vivera

Brazilian protein giant has entered into an agreement to acquire plant-based protein producer Vivera for €341 million.

Headquartered in The Netherlands, Vivera produces a wide range of plant-based meat replacements operating in over 25 countries across Europe.

The deal includes three manufacturing units and a research and development centre located in The Netherlands.

The acquisition strengthens JBS’s plans to expand its presence in the strong growth category of plant-based meat replacement products.

“This acquisition is an important step to strengthen our global plant-based protein platform”, said Gilberto Tomazoni, Global CEO of JBS. “Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge and capacity for innovation”.

Willem van Weede, CEO of Vivera commented, “Joining forces with JBS gives us access to significant resources and capabilities to accelerate our current strong growth trajectory and Vivera brand expansion”.

Vivera will be managed as a standalone business unit with its current leadership team to remain in place.

Source: Vivera press release