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Cereal and snacks giant Kellogg has announced an investment of R$215 million ($68 million) to expand a factory belonging to subsidiary Parati, located in Sao Lourenco do Oeste, Brazil.
Kellogg acquired Parati in 2016 for R$1.38 billion ($429 million), the company’s largest acquisition in Latin America to date.
Parati operates two facilities in Santa Catarina and has a brand portfolio that includes Parati, Padua, Minueto, Zoo Cartoon and Hot Cracker. The firm manufacture products such as biscuits, crackers, stocks, pasta and powdered drinks.
Gustavo Rincón, vice president of Kellogg in Mercosur said: “As part of the integration between Kellogg and Parati, we have conducted a detailed analysis of the opportunities to drive our growth strategy. This partnership with the government of Santa Catarina will allow us to invest in the development of the region and better meet the current and future production needs of our consumers and customers”.
No further details were release regarding the expansion plans, except that Kellogg said construction would start this year, with the aim of commencing operations at the beginning of 2019.
Source: Gazeta Do Povo
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