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  • CATEGORIES
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Kellogg

All the posts published.
1 MIN READ

USA: Kellogg to invest $43 million in MorningStar Farms facility

August 20, 2020
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Food, Manufacture & Distribution, North America

Leading US cereal and snacks firm Kellogg has announced plans to invest US$43 million in its MorningStar Farms manufacturing facility in Ohio, USA Founded in 1974, MorningStar Farms is a producer of “better-for-you and better-for-the-planet” plant-based foods such as burgers, nuggets, and hot dogs. Last year, the company launched an imitation meat line called Incogmeato. According to sources, the company will invest $25 million to upgrade equipment, with the remaining …

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1 MIN READ

USA: Kashi to launch kids’ cereal made with superfood ingredients

July 1, 2020
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Food, North America, Products

Kellogg has announced the launch of Kashi by Kids Super Loops breakfast cereal in the United States. Super Loop cereals are made with superfood ingredients such as lentils, brown rice, berries, and cocoa, containing 140 calories and 4 grams of protein per serving. Available in two flavours, chocolate, and berry, both are certified USDA Organic and Non-GMO Project verified and made with colours from natural sources. According to sources “with …

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1 MIN READ

USA: Kellogg launches imitation meat line Incogmeato

September 6, 2019
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Food, North America, Products

Kellogg, the leading US cereal and snacks firm, has announced it is expanding its MorningStar Farms plant-based range with the launch of Incogmeato, a new line of imitation meat products. The “next-gen” product line is said to include the company’s first ready-to-cook plant-based burger, which will be sold in the refrigerated meat aisle, as well as frozen, plant-based imitation chicken tenders and nuggets. Commenting on the launch, MorningStar Farms Plant-Based …

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1 MIN READ

USA: Kellogg to sell biscuit, snack brands to Ferrero

April 2, 2019
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Food, Mergers & Acquisitions, North America

Kellogg, the leading US cereal and snacks firm, has announced it has reached an agreement to sell selected biscuit, fruit and fruit-flavored snack, pie crust, and ice cream cone businesses to confectionery firm Ferrero in an all-cash transaction valued at $1.3 billion. The transaction includes Kellogg’s biscuit business, including brands like Keebler, Mother’s, Famous Amos, Murray’s, and Murray’s Sugar Free, as well as biscuits manufactured for Girl Scouts of the USA.  At the operational level, it includes …

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1 MIN READ

Poland: Kellogg to invest in new Pringles line

January 21, 2019
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Europe, Food, Manufacture & Distribution

Kellogg, the leading US cereal and snacks firm, is investing in new manufacturing facilities to expand capacity for its Pringles snacks brand in Europe, according to reports in Portal Spozywczy and Just Food. The company is said to be investing nearly 314 million PLN ($83 million) in the upgrade, which will see a new building and production lines constructed at the firm’s Kutno site in central Poland. The investment is …

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1 MIN READ

USA: Kellogg launches cereal brand to support digestive health

November 15, 2018
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Food, North America, Products

Cereal and snacks giant Kellogg has announced the launch of a new “3 in 1” cereal brand that claims to makes digestive health support “easily accessible”. HI! Happy Inside cereal is described as containing a blend of prebiotics, probiotics and fiber to provide support for good gut health. The range is claimed to contain a blend of fruit, yoghurty pieces and whole grains that stay crunchy in milk, and is …

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1 MIN READ

USA: Kellogg launches cereal line Kashi By Kids

August 10, 2018
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Food, North America, Products

Kellogg, the US cereal and snacks giant, has announced the first line under its Kashi organic brand that is specifically targeted at children. Named Kashi By Kids, the new cereal line is said to feature “tasty superfoods ingredients + fun shapes + mighty plant based nutrition” and is described as being co-created “with passionate Gen Z leaders who inspire others to make a difference in the world”. The organic cereal …

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1 MIN READ

Brazil: Kellogg invests in factory expansion

January 25, 2018
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Food, Latin America, Manufacture & Distribution

Cereal and snacks giant Kellogg has announced an investment of R$215 million ($68 million) to expand a factory belonging to subsidiary Parati, located in Sao Lourenco do Oeste, Brazil. Kellogg acquired Parati in 2016 for R$1.38 billion ($429 million), the company’s largest acquisition in Latin America to date. Parati operates two facilities in Santa Catarina and has a brand portfolio that includes Parati, Padua, Minueto, Zoo Cartoon and Hot Cracker. …

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1 MIN READ

USA: Kellogg to acquire Chicago Bar Company

October 9, 2017
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Food, Mergers & Acquisitions, North America

Cereal and snacks giant Kellogg has announced the acquisition of Chicago Bar Company, the manufacturer of the RXBAR brand of nutrition bars. RXBAR, described as the fastest growing nutrition bar brand in the US, is promoted as a clean-label snack bar made from egg whites, fruit and nuts, containing 12g of protein per serving. 11 different varieties are available, alongside seasonal and time-limited flavours and a newly launched line targeting children. Commenting on the deal, Kellogg …

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1 MIN READ

USA: Kellogg’s Eighteen94 Capital invests in Kuli Kuli

January 16, 2017
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Food, Mergers & Acquisitions, North America

Eighteen94 Capital, the venture capital fund established last year by cereal and snack firm Kellogg, has unveiled its first major investment with the acquisition of a stake in US-based moringa firm Kuli Kuli for $4.25 million. Based in Oakland, CA Kuli Kuli produces moringa-based food and drinks that are promoted as “a good source of iron, calcium, vitamin A, and other nutrients”. Commenting on the move, Eighteen94 Capital managing director …

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1 MIN READ

USA: Kellogg launches Pringles Loud

January 11, 2017
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Food, Products

Kellogg, the US cereal and snacks firm, has announced the launch of Pringles Loud, a “new, bold line-up” of crisps “layered with flavor to shake up your snack routine”. According to a company press release,  the “crunchy corn- and grain & veggie-based crisps” come in black packaging and in the varieties Fiery Chili Lime (“spicy tomato flavor , […] some lime and [..] a delicious heat),  Mighty Margherita Pizza (a “grain …

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1 MIN READ

Japan: Kellogg launches locally-flavoured Pringles

December 7, 2016
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Asia Pacific, Food, Products

Global snack brand Pringles, owned by multinational food maker Kellogg, is set to see see the launch of a new product range in Japan featuring locally-themed flavours. The two flavours to be introduced are Karaage (Japanese Fried Chicken) and Takoyaki (a savoury ball typically filled with octopus). The former is described as having a juicy and aromatic chicken flavour with a hint of soy sauce, garlic and onion , and …

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1 MIN READ

Brazil: Kellogg to acquire Parati

October 17, 2016
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Food, Latin America, Mergers & Acquisitions

Kellogg, the US-based cereal and snack firm, has announced that it has reached an agreement to acquire Ritmo Investimentos, the controlling shareholder of Brazilian company Parati Group, which manufactures biscuits, powdered beverage & pasta brands. According to the company, the acquisition is the company’s largest in Latin America to date and a step in the company’s strategy to become a global snacking powerhouse, expanding its presence in emerging markets. “With …

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1 MIN READ

Germany: Kellogg to shut Bremen plant

October 12, 2016
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Europe, Food, Manufacture & Distribution

Global cereal and snacks firm Kellogg is to shut its production plant in Bremen, Germany, according to a report in the Weser Kurier. The factory, which is said to be Kellogg’s only manufacturing facility in Germany, largely produces breakfast foods including corn flakes and extruded cereals, and employs around 250 staff. Production at the facility has reportedly declined from 72,000 tonnes annually five years ago, to 50-52,000 tonnes currently. Previously, the …

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1 MIN READ

USA: Kellogg to shut snack facility in Indiana

August 10, 2016
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Food, Manufacture & Distribution, North America

Cereal and snacks firm Kellogg is set to close its cracker plant in Seelyville, IN, USA due to excess capacity, according to a report in Food Business News. The plant, which manufacturers products for brands such as Keebler, Club and Cheez-It will reportedly shut its doors by the end of 2017, affecting 150 jobs. Commenting on the move, Kellogg spokesperson Kris Charles is quoted as saying: “Kellogg has a compelling business …

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1 MIN READ

USA: Kellogg to invest $100 million in start-up businesses

June 29, 2016
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Food, Mergers & Acquisitions, North America

US-based cereal and snack giant Kellogg has announced its plans to set up a new venture capital fund, called Eighteen94 Capital, which supports growth of food firms by funding $100 million in developing new businesses of new food, ingredients, packaging and technology. With an aim to make “minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends”, according to a press release, the company is looking …

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1 MIN READ

USA: Kashi acquires Pure Organic

June 17, 2016
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Food, Mergers & Acquisitions, North America

Kashi, the health foods manufacturer that is part of the Kellogg group, is to acquire start up firm Pure Organic, a manufacturer of bars and other organic snack reports, according to a report in Just Food. Pure Organic produces a range of snack bars including Fruit & Nut Bars, Ancient Grains Bars, Fruit Sandwiches and Fruit & Veggie Strips. Founded in 2006, the company has as its mission to  “make clean, …

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1 MIN READ

USA: Kellogg to introduce Raisin Bran granola

May 10, 2016
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Food, North America, Products

US-based cereal and snack giant Kellogg is updating its “classic” Raisin Bran breakfast cereal with the launch of Raisin Bran Granola, Fortune reports. According to the news agency, granola sales have remained resilient despite a slowdown in the cereal category more widely over recent times. Jeremy Harper, senior marketing director for Kellogg’s Morning Foods, spoke of the launch by saying: “The granola category is a first-ever innovation for Raisin Bran. …

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1 MIN READ

Australia: Kellogg to open “cereal cafe”

April 15, 2016
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Asia Pacific, Food, Marketing

The Australian division of US cereal and snacks giant Kellogg is to open a pop-up “cereal cafe” in Sydney for a limited time, according to reports in Australian Food News and the Daily Mail. Located in the Surry Hills area of the city and open for one week from the 19th April, the cafe will reportedly feature a dessert, brunch, lunch and drinks menu and is being operated in collaboration …

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1 MIN READ

USA: Kellogg grows sales in 2015

February 22, 2016
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Financial, Food, North America

US cereal and convenience foods giant Kellogg has announced that it “met or exceeded initial guidance” for sales, operating profit, earnings per share, and cash flow in full year 2015, according to its recently disclosed financial statements. Kellogg’s net sales rose to $13.525 billion, with reported growth up 7.2%, and currency-neutral comparable growth up 1.2% on full year 2014. The company’s margin stood at 38.8% in full year 2015, as …

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1 MIN READ

UK: Kellogg to launch Ancient Legends in 2016

December 14, 2015
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Europe, Food, Products

Breakfast cereal maker Kellogg is set to introduce a new ‘ancient grain’ line called Ancient Legends in the UK, according to an article in Bakery & Snacks. Set for launch in 2016, Ancient Legends will be comprised of six product varieties containing grains such as spelt and rye and in formats such as muesli, granola and cereal. The line is described as being similar to the Origins line that Kellogg …

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1 MIN READ

USA: Kellogg in talks to acquire Diamond Foods – reports

October 23, 2015
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Food, Mergers & Acquisitions, North America

Breakfast cereal manufacturer Kellogg is in “late stage talks” with Diamond Foods over a potential acquisition of the company, according to a report in the New York Post. The newspaper quoted sources as saying that the value of the deal would be more than $1.5 billion, equivalent to $35 to $40 per share. The deal would see Kellogg move further away from its traditional territory of breakfast cereals and more …

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1 MIN READ

Egypt: Kellogg acquires Mass Food Group

October 1, 2015
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Food, Mergers & Acquisitions, Middle East & Africa

Breakfast food maker Kellogg has announced that it has acquired Mass Food Group, Egypt’s leading cereal company, for approximately $50 million. Founded in 1996, Mass Food Group has revenues of $18 million and makes local brands such as Temmy’s cereals and NutriFit cereal bars. Mass Food Group also exports foods to more than 30 markets, including Europe, East Asia and Africa. “As the number one cereal company in Egypt, Mass …

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1 MIN READ

Nigeria: Kellogg to spend $450 million on expansion

September 16, 2015
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Food, Manufacture & Distribution, Middle East & Africa

In a bid to boost its presence in Africa, Kellogg has announced that it is set to spend $450 million to acquire a 50% stake in Multipro, a food sales and distribution firm based in Lagos, Nigeria. Multipro is owned by Tolaram, and Kellogg will also have an option to buy a stake in Tolaram’s African unit Tolaram Africa Foods which owns 49% of Dufil Prima Foods , the maker …

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1 MIN READ

India: Kellogg to establish R&D presence and expand operations

August 21, 2015
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Asia Pacific, Food, Manufacture & Distribution

The world’s leading cereal manufacturer Kellogg is planning to increase its investments in India, including setting up its first R&D facility in the country, according to a report in the Times of India. As a result of double-digit growth reported by its Indian subsidiary, the US-based cereal maker has decided to increase its investments in the country, by building its third facility in India within three to four years and …

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1 MIN READ

USA: Kellogg’s launches Origins cereal line

July 2, 2015
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Food, North America

Kellogg’s is going ‘back to basics’ with the launch of Origins, a line of six cereals, granolas and muesli that are claimed to be prepared simply, with no artificial flavours or hydrogenated oils. The new range comes on the market as part of the launch of new 40 products across the US and features Fruit & Nut Blend and Ancient Grains Blend cereals, Raisin Apple and Cranberry Almond with Pumpkin …

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1 MIN READ

Australia: Kellogg’s launches Special K Whole Grain Clusters

April 22, 2015
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Asia Pacific, Food

Cereal manufacturer Kellogg’s is launching a new range of of Whole Grain Clusters under the Special K brand in Australia. Promoted as “a deliciously satisfying granola-style blend”, the company’s latest launch is said to provide “whole grains, fibre and protein” and is priced at an RRP of A$5.99 ($4.64). The product contains fruits, nuts and seeds, is offered in two varieties:Flame Raisin & Red Apple, and Flaked Almonds, Cranberries & …

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1 MIN READ

Australia: Five Whole Grain Muesli launched by Kellogg’s

April 9, 2015
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Asia Pacific, Food

Claimed to be the “first muesli formulation on the market to contain the five whole grains – rolled oats, wheat, barley, triticale and rye”, new Five Whole Grain Muesli has been launched by global cereal manufacturer Kellogg’s in Australia, according to a report in Australian Food News. According to Kellogg’s, the product’s “75 per cent whole grain formula delivers a high fibre recipe that provides 16 per cent of an …

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1 MIN READ

Egypt: Kellogg to acquire majority stake in Bisco Misr

January 12, 2015
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Food, Middle East & Africa

Cereal, cookies and snacks producer Kellogg has announced that it is to acquire a majority stake in the Egyptian biscuit producer Bisco Misr, subject to the completion of a public mandatory tender offer process. Kellogg said it expected to acquire a 85.93% stake in Bisco Misr based upon the number of shares tendered to the company through the Egyptian Stock Exchange as of the close of Kellogg’s Mandatory Tender Offer …

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1 MIN READ

USA: Kellogg to close Georgia plant by end of 2015

July 30, 2014
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Food, North America

Cereal giant Kellogg has announced it intention to close its plant in Columbus (Georgia) with the loss of 325 jobs. The move is part of a restructuring program named Project K which will reduce 7% of the company’s global workforce over the next four years and which is expected to generate cash savings of between $425 million and $475 million by 2018. “As with any project that impact people, these …

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1 MIN READ

Mexico: Kellogg´s gives children’s cereal brand a health makeover

July 7, 2014
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Food, Latin America

In a move designed to “promote healthier lifestyles”, Kellogg’s Mexico has reworked the packaging of its flagship Choco Krispis brand as part of a strategy to modernize the brand image. The primary change sees the brand character Melvin the elephant redesigned to become more athletic in appearance. The new packs have been made available from the beginning of July. “We introducing a more friendly, cheerful and charming Melvin, there is …

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1 MIN READ

UK: Kellogg, Weetabix and ABF vye to buy Dorset Cereals

April 7, 2014
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Europe, Food

Three of the UK’s largest breakfast product manufacturers are battling to take over upmarket cereal producer Dorset Cereals. Kellogg, Weetabix, and Jordan’s Cereals – owned by Associated British Foods (ABF) – have all tabled offers to buy Dorset, the sale value of which is being estimated to be in excess of £50 million ($83 million). They are among a handful of bidders, with private equity firms also in the running. …

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1 MIN READ

Australia: Special K reformulated for the first time in 50 years

February 21, 2014
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Asia Pacific, Food

In a response to changing consumer tastes, Kellogg has embarked on a high profile reformulation to boost the nutritional status of its Special K cereal in Australia. According to Food and Drink Business, it is the first major reformulation of the breakfast cereal since its launch half a century ago. It is reported that Kellogg is boosting the fibre content of the cereal by adding wholegrain oats to the rice …

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1 MIN READ

Malaysia: Kellogg set to establish new plant

January 15, 2014
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Asia Pacific, Food

Kellogg has announced plans to build a new snack factory in Malaysia. In an effort to up its investment in emerging markets, US food chain Kellogg is set to build a new snack factory in Malaysia. According to Kellogg, the new facility, located near the capital Kuala Lumpur, will increase capacity for the manufacture of Pringles in Asia Pacific. 300 jobs will be created in the process, it is reported. …

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1 MIN READ

USA: Kellogg launches two new varieties of single serve vegetarian pizza

December 6, 2013
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Food, North America

Kellogg has announced new varieties of pizza under its brand Kashi, targeted at single serve occasions. Available from December, the new pizza will come in two flavours: Greek Tzatziki and Indian Tikka Masala.  They are claimed to offer a source of fibre and protein, with up to 18g of protein per serving. John King, Kashi marketing director commented: “Kashi’s new single-serve pizzas are made from real, wholesome ingredients brought together …

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1 MIN READ

USA: Kellogg launches efficiency drive as earnings flatline

November 14, 2013
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Food, North America

The Kellogg Company has initiated a new cost-cutting scheme – dubbed ‘Project K’ – which it is reported will result in a reduction of some 7% of its global workforce. This scheme was announced following the release of Kelloggs’ latest financials which reported total net earnings of $3.7 billion for Q3, a figure largley unchanged on the same period of 2012. The aim of ‘Project K’ is to optimize supply …

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