USA: Kashi to launch kids’ cereal made with superfood ingredients

Kellogg has announced the launch of Kashi by Kids Super Loops breakfast cereal in the United States.

Super Loop cereals are made with superfood ingredients such as lentils, brown rice, berries, and cocoa, containing 140 calories and 4 grams of protein per serving. Available in two flavours, chocolate, and berry, both are certified USDA Organic and Non-GMO Project verified and made with colours from natural sources.

According to sources “with the new Kashi by Kids Super Loops launch, Kashi wants to support parents and provide them with delicious, high-quality food for their kids”.

The cereals were created in collaboration with Kashi Kids Crew, a group of students between 13 and 17 years old, interested in sustainability, food, health, and the environment.

The Super Loops Cereal retails at $3.68 per 9.5-oz boxes.

Sources: Baking Business