Food giant Kellogg has announced the launch of Kellogg’s Insta-bowls, a cereal presented in bowls that can be prepared simply by adding water.
Described as ‘delicious milk and cereal in a splash’, the cereal is claimed to contain real milk and is ready after adding cold water and stirring.
The product was designed with the aim of creating a convenient, portable product for consumers with busy schedules, to be consumed any time without having to add milk or having to do any clean up and dishes.
Insta-bowls are available for Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.
The new line is available at Walmart and will later be available in other retailers, with a suggested retail price of $1.98 per bowl.
Source: Kellogg’s (via PR NewsWire)