Food giant Kellogg Company has announced the launch of Kellogg’s Insta-bowls, a cereal presented in bowls that can be prepared simply by adding water.
Described as ‘delicious milk and cereal in a splash’, the cereal is claimed to contain real milk and is ready after adding cold water and stirring.
The product was designed with the aim of creating a convenient, portable product for consumers with busy schedules, to be consumed any time without having to add milk or having to do any clean up and dishes.
The Insta-bowls versions of the following Kellogg’s cereals are now available: Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.
The new line is available at Walmart and will later be available in other retailers, with a suggested retail price of $1.98 per bowl.
Source: PR Newswire / Kellogg’s