The world’s leading cereal manufacturer Kellogg is planning to increase its investments in India, including setting up its first R&D facility in the country, according to a report in the Times of India.
As a result of double-digit growth reported by its Indian subsidiary, the US-based cereal maker has decided to increase its investments in the country, by building its third facility in India within three to four years and also by planning to set up its first R&D facility in the country. Located at Taloja, near Mumbai, the R&D centre will reportedly enable the company to develop products that more specifically cater for the Indian consumer.
John Bryant, chairman & CEO of Kellogg, said: “In the last 12-18 months, we invested about $100 million in India, which gives the potential size of opportunity here”.
The company also has in mind to expand its product range by bringing not only cereals but also its snacks portfolio to the country. “In the next several years, we could have a big footprint in snack as well as cereal. We could be much bigger in India across the entire portfolio”, added Mr Bryant.
Source: Times of India