Brazil: Emmi Group to acquire a majority stake in Verde Campo

Leading Swiss dairy company Emmi has announced the acquisition of a majority shareholding in Verde Campo, a Brazilian maker of yoghurt, milk drinks and other dairy products from soft drinks major Coca-Cola via its Brazilian subsidiary Laticinios Porto Alegre.

Verde Campo is described as a “pioneer in protein” and is claimed to be particularly popular among consumers in the large Brazilian cities, who place a high value on health and functionality.

Commenting on the move, Emmi Group CEO Ricarda Demarmels said: “The shareholding in Verde Campo will allow us to improve our position on the strategically important Brazilian market while reinforcing the value of our portfolio with a strong brand and a focus on functional premium dairy products. We are confident that by joining forces with Verde Campo’s former founding team, we can take the brand to profitable growth”.

The acquisition of Verde Campo will speed up the transformation of Emmi’s portfolio through the addition of innovative brands and differentiated premium concepts, the company added.

The transaction is subject to regulatory approvals. Financial terms were not disclosed.

Source: Emmi