• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Mexico: Grupo Bimbo acquires Romanian bakery firm Vel Pitar

January 31, 2023
-
Food, Latin America, Mergers & Acquisitions

Grupo Bimbo has reached an agreement to acquire Romania’s largest bakery firm Vel Pitar, thus adding a new market to its portfolio, according to a report in Profit.ro.

The manufacturer was purchased from Broadhurst Investments, an investment fund controlled by NCH Capital, in a deal reportedly worth around €200 million.

In 2021 (the last year for which financials are available), Vel Pitar reportedly had a turnover of 586.2 million RON ($129 million) and a net profit of 68.5 million RON (€15.1 million), with a workforce of over 1,900 staff. The company is described as having been formed by Broadhurst Investments following the merger of two separate companies and their respective production facilities.

The firm makes branded bread, rolls, doughnuts, and pretzels sold in retail outlets, operating a total of 11 production plants in nine cities.

Source: FMCG & Horeca / Profit.ro

Tags
Grupo Bimbo
← PREVIOUS POST
‘Ice cube’ soup hones in on convenience, waste-free benefits
NEXT POST →
USA: Danone exploring potential sale of organic dairy brands

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Mexico: Grupo Bimbo acquires Romanian bakery firm Vel Pitar - Gama