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Mars, the global confectionery firm, has officially inaugurated a new facility in Brazil’s Sao Paulo state that will be dedicated to the manufacture of Snickers bars, according to a report in New Trade.
The new plant, in the town of Gurararema, is said to have been built as part of a R$500 million ($120 millon) investment in Mars Wrigley Brazil, and will create 125 new jobs. The additional capacity reportedly means all Snickers bars sold in Brazil can now be domestically produced.
Commenting on the investment, Harvey Millar, president of Mars Wrigley Brazil said: “Over the past four years we have seen proven investment in the construction, transformation, expansion and modernization of production lines for the primary brands in our portfolio – M&Ms, Snickers and Twix. This has strengthened our presence and our brands in the market”.
In 2015, Mars announced it planned to invest R$1 billion (at the time $250 million) in Brazil by 2020, with the majority of the funds earmarked for Sao Paulo state.
Source: New Trade
