Mars, the global confectionery firm, has officially inaugurated a new facility in Brazil’s Sao Paulo state that will be dedicated to the manufacture of Snickers bars, according to a report in New Trade. The new plant, in the town of Gurararema, is said to have been built as part of a R$500 million ($120 millon) investment in Mars Wrigley Brazil, and will create 125 new jobs. The additional capacity reportedly …
Loading tweets...
Mars
Mars, the leading US food firm, has announced that it has signed a definitive agreement to acquire a significant majority stake in Foodspring, a direct-to-consumer targeted nutrition company based in Berlin, Germany. Foodspring will be incorporated within Mars Edge, a division of Mars focused on health and wellness. Foodspring is described as one of the largest and fastest growing targeted nutrition businesses in Europe, with currently six focus countries and …
Mars, the US-based food giant, has announced the launch of a new accelerator which aims to “help early stage food-focused companies fast-track growth”. Launched as Seeds of Change – named after the Mars Food organic seed and food brand – the accelerator will focus on start-up food brands, innovative experiential offerings, new business models, and emerging technology, selecting six US and four Australian participants to develop their business. Chosen companies will take part in a four-month mentorship program with …
International confectionery giant Mars is to spend $69 million constructing a new manufacturing facility for its Wrigley’s chewing gum division in Kenya, according to a report in the Daily Nation. Once complete, the new plant will produce 7.8 billion pellets of chewing gum annually, raising Mars’ market share in chewing gum in Kenya to 75%. Aside from Kenya, the plant is also expected to serve other east African markets such …
Global food giant Mars has purchased a minority stake in New York, USA based snacks manufacturer Kind. Announcing the move in a statement, the two firms said that Kind would continue to be operated independently in New York by its majority shareholders, founder and CEO Daniel Lubetzky and its management team, whilst Mars would support the company to expand outside of the USA and Canada. Grant F Reid, chief executive …
Mars, the global food giant, has announced that it has signed a definitive agreement to acquire Preferred Brands, which makes ready-to-heat Indian and Asian foods primarily marketed under the Tasty Bite brand. The Tasty Bite portfolio includes a wide range of vegetarian offerings, including ready meals, meal kits, and organic rice and lentils. While the majority of sales are generated in North America, Preferred Brands also supplies retailers in the UK and Australia and foodservice …
Global confectionery giant Mars has launched its first M&M’s chocolate block in Australia. The new launch will see the entry of the brand into the chocolate bar category with a combination of M&M’s mini chocolates and smooth milk chocolate, according to information. “We’re really excited to bring something new to chocolate lovers across Australia”, commented Andrew Loader, general manager of Mars Chocolate Australia. “Mars is a family-owned company and we’re proud …
Mars, the US food giant, has announced the launch of a new Caramel flavour variant of its M&Ms chocolates available from late May 2017. According to the firm, M&Ms Caramel will feature a smooth caramel centre covered in M&M’S brand milk chocolate and coated in a colourful candy shell. “Chocolate and caramel is such a popular flavour combination, especially with the fans of M&M’S”, said M&Ms brand director Tanya Berman, …
Global confectionery giant Mars plans to buy out investment firm Berkshire Hathaway in order to obtain full control over the gum business Wrigley, the company has announced. Once the buyout has been completed, the new firm will be known as Mars Wrigley Confectionery and will hold chocolate brands such as Snickers, Galaxy and Maltesers as well as mint and gum brands Extra, Orbit and Doublemint. With full control of Wrigley, …
Mars Petcare, the pet food division of the global food giant, has launched its first soups for cats under the Whiskas Creamy Soups and Sheba Classic Soups names. Whiskas Creamy Soup comes in meat, poultry and fish varieties with “30% meat and 70% sauce” and is designed to be a full balanced meal for pets. Mars is said to be investing £10 million ($13 million) to stimulate the sales of …
Copyright © 2017. Gama. All rights reserved. Privacy Policy | Legal Notice
Mars Archives - Gama