Mars, the global confectionery giant, has announced it is establishing a 339,000 sq ft baking facility for the Nature’s Bakery snack bar brand in Salt Lake City (UT) via a $237 million investment.
Founded in 2011 and headquartered in Reno, Nevada, Nature’s Bakery has reportedly become the US’s eighth best-selling and fastest-growing granola and snack bar brand. Touted as plant-based, dairy-free, nut-free, and Non-GMO Project Verified, Nature’s Bakery products are sold in over 100,000 stores including those of major retailers such as Target, Walmart and Costco.
Commenting on the move, Nature’s Bakery CEO Steve Gardiner said: “This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality, and underscores our confidence in the thriving business environment of Utah”.
Operations at the new plant are set to begin in July 2025.
Source: Mars (via PR Newswire)