• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

USA: Mars to take full control of Wrigley

October 11, 2016
-
Food, Mergers & Acquisitions, North America

Global confectionery giant Mars plans to buy out investment firm Berkshire Hathaway in order to obtain full control over the gum business Wrigley, the company has announced.

Once the buyout has been completed, the new firm will be known as Mars Wrigley Confectionery and will hold chocolate brands such as Snickers, Galaxy and Maltesers as well as mint and gum brands Extra, Orbit and Doublemint.

With full control of Wrigley, Mars will have 13.5% global market share in confectionery gum, making them the market leader ahead of rivals Mondelez and Nestle, the Financial Times reports.

Grant F Reid, office of the president and CEO of Mars, said: “We are grateful for the strong and productive partnership we have with Warren Buffett and Berkshire Hathaway. It is a great relationship that has yielded value on both sides. We’re equally pleased that sole ownership of Wrigley provides us with an opportunity to rethink how we simplify our Chocolate and Wrigley businesses so that we can bring a more holistic approach to this vibrant category”.

Source: Mars / Financial Times

Tags
Mars
← PREVIOUS POST
Australia: Be Natural launches cereal to be paired with coconut water
NEXT POST →
Japan: Asahi set to bid for SABMiller’s Eastern Europe brands – reports

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
USA: Mars to take full control of Wrigley - Gama