Mars, the leading US food firm, has announced that it has signed a definitive agreement to acquire a significant majority stake in Foodspring, a direct-to-consumer targeted nutrition company based in Berlin, Germany.
Foodspring will be incorporated within Mars Edge, a division of Mars focused on health and wellness. Foodspring is described as one of the largest and fastest growing targeted nutrition businesses in Europe, with currently six focus countries and 130 associates. The Foodspring portfolio includes protein shakes, supplements, snacks & bars, muesli & porridge, “smart” cooking solutions and a range of drinks.
Commenting on the launch, Mars Edge president Jean-Christophe Flatin said: “When we started Mars Edge, we set out to connect the food you want with the nutrition you need. Over the past six years, foodspring has been at the forefront of doing just that. Its targeted nutrition business has a distinctive position and loyal consumer base in Europe. We share the same vision to improve the way people live through nutrition and together we will use foodspring’s expertise across digital know-how, branding and food innovation to build one of the leading platforms in this space”.
“We are looking forward to accelerating the growth of our business by drawing on Mars’ global infrastructure, marketing and science capabilities, as well as its expertise in quality and food safety”, added Foodspring founder & CEO Philipp Schrempp.
Financial terms of the transaction were not disclosed.
Source: Mars (via BusinessWire)