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Mars, the leading food multinational, has signed an agreement to acquire Kevin’s Natural Foods, a manufacturer of sous-vide meals, sides and sauces, to bolster its Mars Food & Nutrition segment.
Kevin’s Natural Foods is described as a maker of chef-inspired meals using whole foods and simple ingredients. The product ranges are described as being free from refined sugar, artificial ingredients, grains, soy, antibiotics and hormones.
Commenting on the acquisition, Mars Food & Nutrition global president Shaid Shah said: “The Kevin’s Natural Foods team has delivered impressive growth since it was founded four years ago, and we look forward to drawing on our experience of nurturing and scaling founder-led brands to help bring their products to even more people.”
Kevin McCray, president and co-founder of Kevin’s Natural Foods, added: “Joining the Mars Food & Nutrition portfolio of brands will allow us to accelerate the development of more product innovations and support our mission of bringing Kevin’s to more consumers across markets”.
The transaction is expected to close by the third quarter of 2023 subject to customary regulatory approvals. Terms of the deal were not disclosed.
Source: Mars
