• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Brazil: Nestle launches Nescau Protein + Milkshake

November 27, 2017
-
Latin America, Non-Alcoholic Drinks, Products

Nestle, the global FMCG giant, is further developing its Nescau drinking chocolate brand with the launch of Nescau Protein + Milkshake, a ready-to-drink chocolate flavour shake that is claimed to be especially high in protein.

According to a report in Giro News, Nestle said the new drink targeted younger, urban consumers with busy lifestyles who were seeking products with a dietary benefit.

Nescau Protein + Milkshake is flagged as containing 13g of protein per bottle and no added sugar, and comes in a 270ml size that has an RRP of R$4.99 ($1.55).

The move into high protein functional drinks is the latest departure for Nestle’s traditional drinking chocolate brand, predominantly sold as a powdered beverage. In 2017 Nestle also extended the brand into the breakfast cereals category with the launch of a Nescau-themed granola that was designed to appeal to children.

Source: Giro News / Gama

 

Discover our latest reports

Tags
Nestle
← PREVIOUS POST
USA: Danone invests in Kona Deep
NEXT POST →
USA: Unilever expands in personal care with Sundial Brands acquisition

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Brazil: Nestle launches Nescau Protein + Milkshake - Gama