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Nestle, the global FMCG giant, is further developing its Nescau drinking chocolate brand with the launch of Nescau Protein + Milkshake, a ready-to-drink chocolate flavour shake that is claimed to be especially high in protein.
According to a report in Giro News, Nestle said the new drink targeted younger, urban consumers with busy lifestyles who were seeking products with a dietary benefit.
Nescau Protein + Milkshake is flagged as containing 13g of protein per bottle and no added sugar, and comes in a 270ml size that has an RRP of R$4.99 ($1.55).
The move into high protein functional drinks is the latest departure for Nestle’s traditional drinking chocolate brand, predominantly sold as a powdered beverage. In 2017 Nestle also extended the brand into the breakfast cereals category with the launch of a Nescau-themed granola that was designed to appeal to children.
Source: Giro News / Gama
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