Danone, the food and beverage multinational, has announced the sale of its Swedish probiotic juice brand ProViva to French dairy group Lactalis for an undisclosed sum. Majority-owned by Danone since 2010, ProViva is well known in Sweden for its probiotic fruit juices in raspberry, rosehip, blueberry and blackcurrant flavours. It will now join Skanemejerier, Lactalis’s Swedish dairy arm that specialises in products including cheese and yogurt. Commenting on the deal, Skanemejerier …




























































