Gama Innovation Award – Positioning MANCHESTER – 31st May 2016: The Gama Innovation Award – Positioning for May goes to Nescafe Azera Coffee To Go, a new retail concept looking to take on the coffee shop through a portable format that could create a new niche within the instant coffee category. Offering “barista-style coffee made at home in just a few minutes, which you can carry out of the door”, Nescafe Azera Coffee To …