• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

USA: Hormel acquires nut butter firm Justin’s

May 20, 2016
-
Food, Mergers & Acquisitions, North America

Hormel, the meat and packaged foods company, has announced the acquisition of nut butter firm Justin’s in a deal reported by the Denver Post to be worth $286 million.

Established in Colorado in 2004,  Justin’s markets four nut butter-based snack lines – namely spreads, squeeze packs, peanut butter cups and snack packs. Its nut butters are promoted as being “finely crafted with a one-of-a-kind grinding process to create an exceptional texture and flavor experience”.

Commenting on the acquisition, Jeffrey M. Ettinger, chairman of the board and chief executive officer at Hormel Foods, said: “Justin’s® naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers”.

Hormel is already active in the nut butter space with the Skippy brand of peanut butter, which it acquired from Unilever in 2013.

Source: Hormel / Denver Post

Tags
Hormel
Justin's
← PREVIOUS POST
Tradeshow Insight: Alimentaria 2016
NEXT POST →
‘High protein’ and ‘high fibre’ vie for functional supremacy

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
USA: Hormel acquires nut butter firm Justin's - Gama