Germany: Aldi Nord lauches regional milk
In line with what the firm describes as an increasing consumer interest in regional sourcing and environmental protection, German discount retailer Aldi Nord has launched a new long life “meadow milk” in more than 300 of its stores in the north of Germany.
Marketed under the private label brand Meierkamp, the new milk is said to come exclusively from cows grazing in controlled pasture conditions in North Frisia for a minimum of 120 days per year. The animals are claimed to be fed with GMO free food that is sourced within 20 km of the wider Schleswig-Holstein region. Together these factors are claimed to make the product more environmentally friendly than other milks.
Aldi Nord, which developed the milk brand in partnership with Osterhusumer Meierei Witzwort, is now weighing up the possibility of launching similar milk products in other regions of Germany.
Meierkamp Meadow Milk will be sold in 1l cartons priced at €0.59 ($0.66).
Source: Aldi Nord (via Presse Portal)