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Pernod Ricard

All the posts published.
1 MIN READ

USA: Pernod Ricard to acquire majority stake in Skrewball whiskey

March 22, 2023
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Alcoholic Drinks, Mergers & Acquisitions, North America

Wine and spirits multinational Pernod Ricard has announced that the company has signed an agreement to acquire a majority stake in Skrewball, a producer of flavoured whiskey Skrewball was founded in 2018 and produces a peanut butter whiskey that is now available in the US, Canada and the Caribbean. “Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part …

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1 MIN READ

France: Pernod Ricard to acquire majority stake in Cockorico brand

December 28, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Wine and spirits multinational Pernod Ricard has announced the acquisition of a majority stake in start-up Cockorico, a French brand specialising in ready-to-serve cocktails. Founded in Lyon in 2019 by three spirits and hospitality business experts, the brand makes a range of premium pre-mixed, ready-to-serve bottled cocktails. “We are delighted to begin this partnership with Cockorico, which has experienced exceptional growth since its creation,” said Philippe Coutin, chairman of Pernod …

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1 MIN READ

Germany: Pernod Ricard to became exclusive owner of Monkey 47

March 31, 2020
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Alcoholic Drinks, Europe, Mergers & Acquisitions

  Pernod Ricard, the French producer of wines and spirits, has announced the acquisition of the remaining stake of the German gin brand Monkey 47 for an undisclosed sum. The deal was concluded after Pernod acquired a majority stake in the brand in 2016. Created in 2008 by The Black Forest Distillers, Monkey 47 is a gin produced with 47 plant ingredients such as spruce tips, lingonberries, elderflower, sloes, and blackberry leaves. …

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1 MIN READ

China: Pernod Ricard to open whisky distillery

September 4, 2019
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Alcoholic Drinks, Asia Pacific, Manufacture & Distribution

Wine and spirits multinational Pernod Ricard has broken ground on a malt whisky distillery in Emeishan, China, as part of a $150 million investment by the company over the next 10 years, according to a report in Food Business Africa. The distillery, which will also house a visitor centre, will start production in 2021, with the first batch of whisky expected to be released in 2023. Commenting on the investment, …

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1 MIN READ

USA: Pernod Ricard announes acquisition of Castle Brands

August 30, 2019
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Alcoholic Drinks, Mergers & Acquisitions, North America

Wine and spirits multinational Pernod Ricard has announced the acquisition of Castle Brands, a New York based spirits firm, for $223 million. Castle Brands market a range of “high end premium brands” that includes Arran whisky, Boru Irish vodka, Brady’s Irish cream, Clontarf whiskey, Celtic honey liqueur, Goslings rum, Gozio amaretto, Jefferson’s bourbon, Knappogue Castle whiskey and Pallini liqueurs. Commenting on the deal, Pernod Ricard chairman and CEO Alexandre Ricard, said: …

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1 MIN READ

USA: Pernod Richard to acquire Firestone & Robertson

August 7, 2019
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Alcoholic Drinks, Mergers & Acquisitions, North America

Wine and spirits company Pernod Ricard has announced the acquisition of Firestone & Robertson, the owner of the TX brand range of “super-premium” whiskey and bourbon, via its US arm, for an undisclosed sum. The deal also includes  the “Whiskey Ranch” distillery in Fort Worth, Texas, “where consumers can enjoy the full TX brand Experience”. In a press release, Pernod Ricard said the acquisition was another example of the company expanding its …

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1 MIN READ

USA: Pernod Ricard adds bourbon to portfolio with Rabbit Hole deal

June 18, 2019
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Alcoholic Drinks, Mergers & Acquisitions, North America

Pernod Ricard,  the world’s number two wine and spirits firm, has announced it is re-entering the bourbon whiskey space with the acquisition of a majority share in Rabbit Hole, a Lousville, KY whiskey maker. The deal will see Rabbit Hole added to Pernod Ricard’s New Brand Ventures portfolio of speciality brands that includes Smooth Ambler whiskey and Del Maguey mezcal. Rabbit Hole’s straight bourbon and rye whiskeys are described as …

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1 MIN READ

Italy: Pernod Ricard acquires gin brand Malfy

April 18, 2019
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Pernod Ricard, the leading wine and spirits firm, has announced it has reached an agreement with US spirits distributor Biggar & Leith for the acquisition of the Italian gin brand Malfy. Malfy is described as a range of gins distilled by the Vergnano family in the Italian region of Moncalieri, and is already present in international markets such as the USA, UK  and Germany. Each gin in the Malfy range …

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1 MIN READ

Ireland: Irish Distillers to invest €150 million in two facilities

October 17, 2018
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Alcoholic Drinks, Europe, Manufacture & Distribution

Pernod Ricard-owned Irish Distillers has announced an investment of €150 million (USD173.5 million) to expand and upgrade its sites in Cork and Dublin as response of the continued rise in demand for Irish whiskey. Out of the total investment, €130 million ($150.5 million) will be allocated for the firm’s Midleton distillery, and maturation site in Dungourney, Co Cork, expanding capacity with the construction of eight new maturation warehouses, each holding 16,800 …

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1 MIN READ

UK: Pernod Ricard divests Glenallachie whisky brand

July 14, 2017
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Pernod Ricard, the global wine and spirits firm, has announced the disposal of its Glenvallachie whisky brand to a consortium of Scotch whisky executives through its Chivas Brothers subsidiary. The transaction includes the Glenallachie single malt brand and the MacNair’s and White Heather blended scotch brands, as well as relevant inventories, Pernod Ricard said in a statement, adding that the sale was “in line with Pernod Ricard’s strategy to focus …

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1 MIN READ

USA: Pernod Ricard to take stake in Del Maguey Single Village Mezcal

June 13, 2017
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Alcoholic Drinks, Mergers & Acquisitions, North America

Leading wine and spirits firm Pernod Ricard is to take a majority stake in Del Maguey Single Village Mezcal, a producer of artisanal and hand-crafted mezcals. Founded in 1995, Del Maguey Single Village Mezcal produces a range of hand-crafted mezcals from the Oaxaca region of Mexico. “We partnered with Pernod Ricard because they understand and appreciate our mission of preserving the culture of the Zapotec people and protecting the traditional process …

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1 MIN READ

USA: Pernod Ricard launches Absolut Lime Vodka

January 20, 2017
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Alcoholic Drinks, North America, Products

Pernod Ricard, the global wine and spirits firm, is to launch a new Lime flavoured vodka under the Absolut brand, joining existing citrus flavours Citron and Mandarin. Like its citrus counterparts, new Absolut Lime features its own distinct flavor profile with a balance of full-bodied citrus flavour with a light finish, the company said. Nick Guastaferro, director of marketing for Absolut at Pernod Ricard USA, commented: “Lime is a very …

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1 MIN READ

France: Pernod Ricard sells Fris brand to Sazerac

October 3, 2016
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Pernod Ricard, the global wine and spirits giant, has announced that it has sold its Fris vodka brand to US spirits firm Sazerac. Describing Fris as a standard vodka selling 250,000 9-litre cases in the USA each year, the French firm said that the divestment was “in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands”. According to sources, Fris came into Pernod Ricard’s …

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1 MIN READ

UK: Pernod Ricard to release Malibu “connected bottles”

August 31, 2016
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Alcoholic Drinks, Europe, Marketing, Packaging

Malibu, the rum brand owned by wine and spirits firm Pernod Ricard, is to be part of a campaign which turns 40,000 bottles into a digital platform by using the same technology as in contactless payments. The initiative, which will start at the beginning of September, allows the user to access exclusive content via their mobile by simply tapping the “sunset” logo on the bottle, without downloading any application. Jo Alexander, …

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1 MIN READ

Ireland: Pernod Ricard divests Paddy Irish Whiskey

May 25, 2016
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Pernod Ricard has announced that its affiliate Irish Distillers has completed the sale of the Paddy Irish Whiskey brand to the US spirits firm Sazerac. The global wine and spirits company said that the deal, which was concluded for an undisclosed sum, was in line with its strategy to simplify its portfolio for growth and would also facilitate, among other things, targeted investment in other key Irish Distillers whiskey brands including Jameson and Powers. …

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1 MIN READ

UK: Pernod Ricard launches wine range with “simple messaging”

February 19, 2016
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Alcoholic Drinks, Europe, Products

Leading wine and spirits firm Pernod Ricard is launching a new line of wine under the Jacob’s Creek range that is especially targeted at millennials, according to a report in Harpers. Marketed under the name Sun Craft, the line consists of five varieties that are identified by their flavour profile rather than their grape blend:  Crisp White, Fruity White, Soft Rose, Bold Red and Smooth Red. It will be offered …

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1 MIN READ

France: Pernod Ricard acquires majority share of Monkey 47 gin

February 4, 2016
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Alcoholic Drinks, Europe, Mergers & Acquisitions

The French wine and spirits company Pernod Ricard has announced that it is acquiring a majority share in the dry gin brand Monkey 47 from German firm Black Distillers, subject to approval by the competition authorities. Promoted as “a genuine Black Forest dry gin”, Monkey 47 is decribed as “a batch distilled and handcrafted gin that fuses British traditions, the exoticism of India, and the purity and originality of the …

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1 MIN READ

France: Pernod Ricard reports 2% annual sales growth

August 28, 2015
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Alcoholic Drinks, Europe, Financial

Pernod Ricard, the co-leader in the global wine and spirits business, has released its latest annual financial statements showing organic sales for the full year up 2% to €8,588 million ($9,705 million). “Considering what is still a very challenging environment, the group posted a good business performance”, the company said. Reported sales were up 8%, mainly as a result of “very favourable” exchange rates. Further describing the results as a “gradual improvement” …

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1 MIN READ

India: Pernod Ricard unveils Absolut India limited edition

May 12, 2015
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Alcoholic Drinks, Asia Pacific

Pernod Ricard has unveiled the latest limited edition of Absolut Vodka, designed specifically for India and other Asian markets: Absolut India. Featuring a combination of mango and pepper, Absolut India is oriented towars the Indian palate, according to reports. The flavour blend is described as “marrying the sweetness of mango with the bite of pepper” for “a smooth, mellow flavour with a spicy aftertaste”. The new flavour blend is complemented …

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1 MIN READ

Mexico: Pernord Ricard to sell Caribe Cooler brand to Bepensa

February 3, 2015
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Alcoholic Drinks, Latin America

Pernord Ricard has announced that it has signed an agreement to sell the Mexican FAB brand Mexican Caribe Cooler to Grupo Bepensa. The company said the sale was in line with the strategy of focusing on its wine and spirits business. The deal will include the bottling line related to the production of Caribe Cooler together with the relevant inventories. Philippe Dreano, Chairman & Chief Executive Officer of Pernod Ricard …

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4 MIN READ

Paco Recuero, Marketing Director
Pernod Ricard

November 24, 2014
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Alcoholic Drinks, Europe, Interviews

Gama spoke to Paco Recuero, Marketing Director, Pernod Ricard Spain. What are your day to day activities as Marketing Director?  As Marketing Director of Pernod Ricard Spain, among the top 5 companies within the Pernod Ricard group, I am leading a young and talented group of 40 marketing professionals, ready to challenge the status quo of the Spanish market through innovation, digital integration and a consumer-focused strategy. My role within …

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1 MIN READ

UK: Chivas Regal launches first new blend in seven years

October 30, 2014
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Alcoholic Drinks, Europe

Chivas Regal, the luxury whisky brand belonging to Pernod Ricard, has seen the launch of a new blend named Chivas Regal Extra. In a statement the company described Chivas Regal Extra as a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend, for those who look for more. Collin Scott, Master Blender at Chivas Regal, …

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1 MIN READ

France: Pernod Ricard “returns to growth” in Q1

October 23, 2014
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Alcoholic Drinks, Europe

Pernod Ricard, the world’s world’s co-leader in wines and spirits, has announced a “return to growth” for the first quarter of 2014/15. The company posted organic growth of 2% in the period, with earnings rising to € 2,037 million ($2,575 million). “Continued growth” in the Americas (3%) and a “gradual improvement” in Asia-Rest of the World (4%) contributed to the results.  However performance in Europe, where sales contracted 1%, was …

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1 MIN READ

UK: Pernod Ricard adds to vodka line-up with Absolut Cherrys

October 10, 2014
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Alcoholic Drinks, Europe

Pernod Ricard has added a cherry-flavoured variant to its Absolut vodka brand range – Absolut Cherrys. Pernod Ricard said the launch followed the success of  existing flavoured varieties and stated it was confident that the addition of this new variety would  contribute to overall category growth in the segment. Adam Boita, Pernod Ricard marketing controller, commented on the launch: “Cherry is such a popular flavour that’s ideal for mixing and …

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1 MIN READ

India: Pernod Ricard to launch Absolut limited edition

July 7, 2014
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Alcoholic Drinks

Pernod Ricard has unveiled plans to launch its first limited edition Absolut vodka in India, the Economic Times reports. The new product will not only be the first time that Pernod Ricard has released a limited edition in the country but will also have  a specifically Indian theme. Working in partnership with Talenthouse India, the company said that it would invite artists and creatives to develop the design, with a …

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1 MIN READ

USA: Malibu announces launch of Rum Sparkler

March 13, 2014
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Alcoholic Drinks, North America

Malibu Rum has announced the launch of its newest product venture, Malibu Rum Sparkler, which combines the company’s rum with coconut water, infused with bubbles. According to a company press release, as the leading coconut rum around the world Malibu has given a fresh outlook on the combination of the classic Caribbean rum with coconut water and carbonation. It also states that Malibu Rum Sparkler debuts with a cork and …

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