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Wine and spirits company Pernod Ricard has announced the acquisition of Firestone & Robertson, the owner of the TX brand range of “super-premium” whiskey and bourbon, via its US arm, for an undisclosed sum.
The deal also includes the “Whiskey Ranch” distillery in Fort Worth, Texas, “where consumers can enjoy the full TX brand Experience”.
In a press release, Pernod Ricard said the acquisition was another example of the company expanding its portfolio to include brands with unique and comprehensive value propositions, and formed part of its three-year strategic plan “Transform & Accelerate”.
Paul Duffy, chairman & CEO of Pernod Ricard North America, commented: “The TX Blended Whiskey distinguishes itself as a brand poised for tremendous growth. The team at Firestone & Robertson Distilling Co. have done an excellent job developing the brand, and we are keen to build on this success. We will continue to reinforce the community of loyal TX brand ambassadors, both as we expand distribution and as we welcome consumers to the Whiskey Ranch”.
Source: Pernod Richard (via BusinessWire)
