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Pernod Ricard, the leading wine and spirits firm, has announced it has reached an agreement with US spirits distributor Biggar & Leith for the acquisition of the Italian gin brand Malfy.
Malfy is described as a range of gins distilled by the Vergnano family in the Italian region of Moncalieri, and is already present in international markets such as the USA, UK and Germany. Each gin in the Malfy range is said to be distilled using genuine Italian ingredients such as juniper, coastal grown lemons, and Sicilian blood oranges and pink grapefruits.
Commenting on the deal, Christian Porta, Pernod Ricard managing director in charge of global business development, said: “This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories. In line with the launch of our ‘Transform and Accelerate’ strategic plan, we will continue actively managing our fantastic portfolio of brands”.
The acquisition of Malfy gives Pernod Ricard a stronger position in the “super premium” and flavoured gins categories, following on from its partnership with Monkey 47 in 2016 and the acquisition of Ungava in 2018.
Source: Pernod Ricard
