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    • Gama
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    • Innovation & Insight Reports
    • Gama Field Services
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  • CATEGORIES
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Carlsberg

All the posts published.
1 MIN READ

Germany: Carlsberg to acquire Wernesgruner Brewery

October 13, 2020
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Leading Danish brewer Carlsberg has announced that it has entered into an agreement to acquire Wernesgruner brewery from Bitburger Braugruppe. According to Carlsberg, Wernesgruner is one of the most traditional German beer brands and will give Carlsberg a better position in northern and eastern Germany. The addition of the Wernesgruner brewery to theCarlsberg network will improve efficiency and flexibility in production and logistics to its German business, the company added. …

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1 MIN READ

UK: Carlsberg UK to form £780 million joint venture with Marston’s

May 26, 2020
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Carlsberg, the Danish beer giant, has announced a 60:40 joint venture in the UK with Marston’s with a combined value of £780 million. With the deal Carlsberg will become the controlling shareholder owning a 60% stake in the joint venture. The new company, Carlsberg Marston’s Brewing Company will have a strong portfolio from both companies of international, national, and regional beers. Cees’t Hart, CEO of Carlsberg commented on the deal: …

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1 MIN READ

Denmark: Carlsberg unveils cardboard bottle prototypes

October 15, 2019
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Alcoholic Drinks, Europe, Packaging

Carlsberg, the Danish beer giant, has unveiled two new research prototypes as part of its Green Fibre Bottle initiative, a project to develop a fully biodegradable wood-fibre drinks bottle which it first announced in 2015. The beermaker said it would now also be joined in the project by Coca-Cola, Absolut and L’Oreal in a paper bottle “community” launched by Paboco, a joint venture between packaging company BillerudKorsnas and bottle manufacturing specialist Alpla. The two …

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1 MIN READ

India: Carlsberg to establish a new brewery in Karnataka

January 26, 2018
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Alcoholic Drinks, Asia Pacific, Manufacture & Distribution

The Indian arm of global beer giant Carlsberg has announced that it has set up a new brewery in the state of Karnataka to further strengthen its capacity in the southern region of India. The new brewery will take Carlsberg’s total production facilities in India to eight. The “state-of-the-art brewery” is described as extending over 27.1 acres of land, with a green area of 48,000 sqm. Located in Nanjangud Taluka, near …

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1 MIN READ

China: Carlsberg looking at acquiring Asahi’s Tsingtao stake – reports

February 9, 2017
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Asia Pacific, Mergers & Acquisitions

Carlsberg, the Danish brewer, is said to be weighing up a move for Asahi’s stake in Chinese beermaker Tsingtao, according to a Bloomberg report quoting “people familiar with the matter”. Asahi, the leading Japanese beer producer, acquired its 20% stake in Tsingtao in 2009. Bloomberg estimates the value of the stake to be around S1.2 billion. Tsingtao, China’s second biggest domestic beer producer, faces stiff competition from major players such …

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1 MIN READ

UK: Carlsberg announces restructure

November 17, 2015
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Alcoholic Drinks, Europe, Manufacture & Distribution

Leading brewer Carlsberg’s UK arm has announced plans for a restructure of its business “in order to create an agile organisation and deliver long-term profitability”. In a programme named “Funding The Journey”, the beermaker said it planned to restructure its commercial organisation “to give greater focus to its brands and shift focus to drive value” and said proposals included reducing the size of its production team at its Northampton brewery “to …

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1 MIN READ

Denmark: Carlsberg expands male grooming line with shaving products

November 9, 2015
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Alcoholic Drinks, Health & Beauty, Products

In support of the Movember Foundation which raises awareness of men’s health issues, brewer Carlsberg is launching Beer’d Beauty, a new beer-based series of shaving products for men. An extension to the firm’s first line of beer-infused male grooming products (shampoos and skin lotion) unveiled earlier in the year, the 200ml shaving collection is composed of a shaving gel, aftershave cream and moustache cream that are claimed to offer beneficial …

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1 MIN READ

India: Carlsberg doubles its market share

August 25, 2015
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Alcoholic Drinks, Asia Pacific, Financial

Global brewer Carlsberg has released its latest financial figures in India, revealing that is has managed to almost double its market share in the country to nearly 15% of the Indian beer market in the quarter ended June. “Our Indian business grew 43% organically in a market growing by an estimated 5%. In Q2, our Indian market share was around 15%, the highest level ever and Tuborg became the second …

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1 MIN READ

Denmark: Carlsberg unveils male grooming series

June 30, 2015
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Alcoholic Drinks, Europe, Health & Beauty

Carlsberg Laboratories, the research and development arm of Carlsberg Breweries, has announced that it has joined forces with cosmetics producer Urtegaarden to develop a series of male-specific grooming products that claim to feature the same ingredients as Carlsberg beer. The new line is to include a shampoo, a conditioner and a body lotion, each available in a 250ml size. In a press release, Carlsberg explained that the main ingredients in …

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1 MIN READ

UK: Carlsberg launches 0.0% abv lager

June 25, 2015
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Alcoholic Drinks, Europe

Carlsberg has announced that it is continue to expand to its alcohol free beer offer with the introduction of a new 0.0% abv lager under the Carlsberg brand. Described as being “crafted using the natural ingredients of hops, malt and water” the new 0.0% abv product is available to the off-trade in a four x 275ml bottle format and to the on-trade in a single 275ml bottle format. David Scott, …

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1 MIN READ

Russia: Baltika to launch beer with “whiskey bourbon”

June 1, 2015
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Alcoholic Drinks, Europe

Baltika, the Russian brewing firm that is part of the Carlsberg group, is set to launch a new beer featuring the addition of special malt “whiskey bourbon”. Tuborg Boilermaker is described as naturally fermented and contains 7% abv, an alcohol content that is said to be optimal to combine the refreshing taste of beer and the rich flavor of whiskey. “When creating Boilermaker by Tuborg, we tried to recreate the …

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1 MIN READ

China: Carlsberg increases its presence with Wusu acquisition

May 1, 2015
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Alcoholic Drinks, Asia Pacific

Carlsberg has announced the acquisition of 100% of the ownership in Wusu Beer Group (WBG), as it continues to further its presence in China. WBG is a 50/50 joint venture between the Carlsberg Group and Xinjiang Hops, with Carlsberg also owning a 30% stake in Xinjiang Hops. Carlsberg said the acquisition would be done through an asset swap, where Carlsberg will acquire Xinjiang Hops’ 50% stake in WBG and dispose …

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1 MIN READ

Denmark: Carlsberg to develop biodegradable bottle

March 5, 2015
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Alcoholic Drinks, Europe, Packaging

Carlsberg has announced that it has signed an agreement with materials firm ecoXpac to develop a fully biodegradable wood-fibre drinks bottle. The three year project will see Carlsberg work on the “Green Fiber Bottle” together with ecoXpac and with the collaboration of Innovation Fund Denmark and the Technical University of Denmark. According to Carlsberg, all the components of the bottle will be made with bio-based and biodegradable materials, primarily sustainably-sourced …

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1 MIN READ

Norway: Carlsberg to invest in new brewery

December 1, 2014
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Alcoholic Drinks, Europe

Beer producer Carlsberg has announced that it is to invest NOK 110 million ($16 million) in a new brewery and beer centre in Trondheim, Norway through its subsidiary Ringnes. This investment is one of the largest in the history of  Ringnes, which is Norway’s leading beverage company, producing beer, water and soft drinks. The intention is said to be to create a new attraction for the city of Trondheim. Jacek …

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1 MIN READ

Greece: Carlsberg signs agreement to take over Olympic Brewery

November 18, 2014
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Alcoholic Drinks, Europe

Denmark’s Carlsberg Group has set out to strengthen its position in Greece through a merger with Olympic Brewery, the third largest brewer in the country. The combination of Olympic Brewery’s local brand Fix withthe Carlsberg Group’s local power brand Mythos and international brand range will create a very strong product portfolio, Carlsberg said. “The Greek market offers interesting opportunities,” Carlsberg  CEO Jorgen Buhl Rasmussen commented. “The merger with Olympic Brewery …

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1 MIN READ

India: Carlsberg ups investment in drive to boost sales

August 18, 2014
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Alcoholic Drinks, Asia Pacific

Danish brewery Carlsberg is to invest Rs 200 crore ($32.9 million) in India in an attempt to revive its sales in the country, the Economic Times reports. The investment is designed to increase the popularity of its products and help it compete with other major players including Heineken, United Breweries and SABMiller. Currently Carlsberg only has a market share of 8% in India – its lowest share of any of …

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2 MIN READ

Innovation Insight: Seth & Riley’s Garage Hard Lemon Drink

May 8, 2014
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Alcoholic Drinks, Innovations, North America

This week Gama looks at a recent attempt to bridge the gap between younger and older male alcohol consumers – Seth & Riley’s Garage Hard Lemon Drink. Launched by Carlsberg in a number of global markets, Seth & Riley’s is the latest in a recent swathe of ‘hard’ alcoholic fruit-based drinks that typically target men. Such drinks provide an alternative for male consumers dissuaded by the more typical fruit-flavoured FABs, particularly …

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1 MIN READ

Czech Republic: Carlsberg expands portfolio with Zatec acquisition

April 7, 2014
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Alcoholic Drinks, Europe

The Carlsberg Group has announced that it has entered into an agreement to acquire 51% of Zatecky Pivovar in the Czech Republic, in a deal that will allow it to enter the world’s foremost beer market per capita. The Zatec brewery was established in 1801 and is described as having a production capacity of 0.2m hl. Aside from the Zatec brand,  the company also produces the gluten-free beer brand Celia, …

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1 MIN READ

China: Chongqing Beer to be acquired by Carlsberg Group

January 9, 2014
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Alcoholic Drinks, Asia Pacific

The Carlsberg Group has recently announced that Chongqing Beer (Group) Co. Ltd of China has accepted its offer to acquire 100% of Chongqing Beer Group Assets Management Co. Ltd, which is a holding company headquartered in Chongqing, China. With a total of eight breweries located in three provinces (3 in Jiangsu, 3 in Anhui, and 2 in Zhejiang), the company’s capacity comprises approximately 12m hl. The breweries primarily sell products …

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