• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

India: Carlsberg doubles its market share

August 25, 2015
-
Alcoholic Drinks, Asia Pacific, Financial

Global brewer Carlsberg has released its latest financial figures in India, revealing that is has managed to almost double its market share in the country to nearly 15% of the Indian beer market in the quarter ended June.

“Our Indian business grew 43% organically in a market growing by an estimated 5%. In Q2, our Indian market share was around 15%, the highest level ever and Tuborg became the second largest brand in the country, growing 50%”, said Jorn Jensen, CFO at Carlsberg.

Unlike in other markets, Indian consumers prefer stronger beers, leading Carlsberg to focus more on brands such as Tuborg Strong and Elephant to counter the domestic competition.

Last year it was reported that Carlsberg invested 200 IRN crore ($32.9 million) in India in an attempt to revive its sales in the country, at a time when its market share was only 8%.

Source: Economic Times / Carlsberg / Newsliner

Tags
Carlsberg
← PREVIOUS POST
Singapore: Sapporo to test market Japanese wine
NEXT POST →
Ireland: Ballymaguire Foods expands to target UK market

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
India: Carlsberg doubles its market share - Gama