India: Carlsberg doubles its market share

Global brewer Carlsberg has released its latest financial figures in India, revealing that is has managed to almost double its market share in the country to nearly 15% of the Indian beer market in the quarter ended June.

“Our Indian business grew 43% organically in a market growing by an estimated 5%. In Q2, our Indian market share was around 15%, the highest level ever and Tuborg became the second largest brand in the country, growing 50%”, said Jorn Jensen, CFO at Carlsberg.

Unlike in other markets, Indian consumers prefer stronger beers, leading Carlsberg to focus more on brands such as Tuborg Strong and Elephant to counter the domestic competition.

Last year it was reported that Carlsberg invested 200 IRN crore ($32.9 million) in India in an attempt to revive its sales in the country, at a time when its market share was only 8%.

Source: Economic Times / Carlsberg / Newsliner