Carlsberg, the Danish beer giant, has announced a 60:40 joint venture in the UK with Marston’s with a combined value of £780 million.
With the deal Carlsberg will become the controlling shareholder owning a 60% stake in the joint venture.
The new company, Carlsberg Marston’s Brewing Company will have a strong portfolio from both companies of international, national, and regional beers.
Cees’t Hart, CEO of Carlsberg commented on the deal: “The creation of the joint venture is an important step forward for our UK business. The joint venture’s brand portfolio will allow us to offer a significantly stronger beer portfolio to our UK customers, and at the same time extend distribution into the Marston’s pub estate. In addition, the combined business will bring our customers wider choice, greater capacity, product innovation, and marketing and distribution efficiency benefits.”
Sources: Carlsberg Group PR