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1 MIN READ

Denmark: Carlsberg expands male grooming line with shaving products

November 9, 2015
-
Alcoholic Drinks, Health & Beauty, Products

In support of the Movember Foundation which raises awareness of men’s health issues, brewer Carlsberg is launching Beer’d Beauty, a new beer-based series of shaving products for men.

An extension to the firm’s first line of beer-infused male grooming products (shampoos and skin lotion) unveiled earlier in the year, the 200ml shaving collection is composed of a shaving gel, aftershave cream and moustache cream that are claimed to offer beneficial properties for both hair and skin.

Created in collaboration with agency CP+B Copenhagen, the new shaving range is described as being made with 200ml of freeze-dried Carlsberg beer, with the company asserting that the hops, barley and yeast used to make its pilsner have beauty benefits.

Carlsberg brewmaster Erik Lund commented: “The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products”.

 Source:F&B News / Fast To Create

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