Aldi, the UK’s fourth-largest supermarket chain, has significantly bolstered its own-label protein offering with a series of new product launches across its dairy, snack and frozen categories. The expansion includes new additions to the Brooklea brand, such as Protein Chocolate Balls (£1.39 / $1.88), alongside Harvest Morn Protein Balls (69p / $0.94), which the retailer claimed have gained significant traction on social media. Other new entries to the portfolio include …


















