Lion, the Kirin-owned Australian food and drinks firm, is expanding further in the non-alcoholic drinks space with the acquisition of New Zealand ice tea brand Teza. Teza previously belonged to Greenstone Drinks and is described as the first “real-brewed” iced tea in New Zealand. The product is said to be made with batch brewed organic leaf tea and is available in flavours such as Feijoa & Lime Blossom and Lemon …
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Kirin
Japanese brewery firm Kirin Brewery has announced the launch of new non-alcohol, beer-flavour beverage brand called Zero Ichi. The launch comes after Kirin’s previous foray into alcohol-free beer-style drinks – a brand called Kirin Free, introduced in 2009 – failed to meet consumers’ taste expectations, a Kirin spokesman said. The new Zero Ichi is described as a “first of its kind” product in the alcohol-free beer sector, since it uses an Ichiban Shibori …
Leading Japanese beverage maker Kirin has announced the launch of new variety of its Kirin Gogo No Kocha (Afternoon Tea) ready-to-drink tea called Milk Tea Dolce Waguri (Japanese Chestnut) Mont Blanc. This limited edition is advertised as being made with two types of Japanese origin ingredients to offer flavour and high quality: the first is a black leaf teaf from Sashima in Ibaraki, Japan, that is claimed to have low …
Brazilian company Grupo Petropolis, owner of the beer brand Itaipava, is among the firms to have declared an interest in acquiring the assets of alcoholic drinks firm Brasil Kirin, according to a report in Supermercado Moderno quoting O Estado de Sao Paulo. It is reported that Grupo Petropolis has organised visits to three of Brasil Kirin’s plants – Alagoinhas (Bahia), Itu (Sao Paulo) and Igrejinha (Rio Grande do Sul) – …
Kirin, the Japanese beverage firm, has announced a new marketing initiative that will see its latest coffee offering promoted to consumers in unmarked and unbranded cans. The new ‘blind’ marketing campaign, promoted as “secret sampling”, sees free cans distributed among Japanese consumers without revealing either the product’s name or its formulation. The sampling initiative was launched in mid September in seven of the largest cities in Japan, with one million …
Brasil Kirin, the Brazilian subsidiary of Kirin Holdings Company, has announced plans to extend its production line in Igarassu, in Pernambuco state, Brazil. The expansion works are reportedly already underway and will be divided into six stages, with an initial investment of R$400 million ($124 million). They are estimated to be completed within the next five years. The expansion covers an area of 38,000 sq m throughout the plant, which …
Kirin Beer in Japan has announced a collaboration with Seven & I Holdings for the launch of its first ever beer product under a private label brand, according to a report in Business Journal. The launch is said to mark Kirin Beer’s first entry into private label, the company having previously avoided moving into the sector in order to maintain its positioning as a premium brand. Now, in the face …
Japanese FMCG firm Kirin Holdings Company is looking to introduce its beverage range into the Philippines, according to a report in Pack Web Asia. The move would reportedly be made through San Miguel Brewery (SMB), a company in which Kirin owns a 48.39% stake. Kirin currently produces and sells water, carbonated soft drinks, juice and RTD tea in countries including China, Thailand, Vietnam, Australia & Brazil, and would introduce its …
Japanese beverage giant Kirin is introducing a new range of RTD alcohol drinks called Butterfly in an effort to target younger drinkers. Due for launch on 10th March 2015, Butterfly contains only 1% abv and is said to be have been created in response to the needs of a younger audience. According to Kirin, a survey it conducted revealed that while 90% of those surveyed enjoyed alcohol, they were drinking …
Kirin Holdings Co. has announced its interest in raising its stake in San Miguel Brewery Inc. According to the Japan Times, the company, which holds about 48% of the Philippine beer maker, would weigh boosting its stake if offered. San Miguel Corp. currently owns 51% of the San Miguel Brewery. Commenting on the potential move, Ramon Ang, the head of San Miguel said, that he had received several bids of …
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