Bimbo Bakeries USA, the US baking company owned by Mexico’s Grupo Bimbo, has partnered with Hershey to launch a co-branded cake and pastry collection across the USA. Following a debut in Mexico, the new range is scheduled to launch in American convenience stores this year. The collection is described as combining the baked goods expertise of the Marinela and Bimbo brands with Hershey’s chocolate and includes Hershey’s Snack Cakes, Pinguinos, Mantechox and …
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Wickbold, the Brazilian bakery manufacturer which was acquired by Grupo Bimbo in September 2025, is in negotiations to sell its Ta Pronto! tortilla brand to Grupo Farina, the owner of the Pita Bread brand. The divestment is a direct response to conditions imposed by the Administrative Council for Economic Defense (CADE) following Bimbo’s acquisition of Wickbold. Because Bimbo already dominates the Brazilian tortilla and wrap market with its Rap10 brand, …
Multinational bakery firm Grupo Bimbo has announced that it has entered into an agreement to acquire Slovenian-based bakery group Don Don. Founded in 1994, Don Don is a leading baking brand in southeast Europe, offering sliced bread, rolls and cakes under the Tvojih 5 Minut and Pekarna Grosuplje brands. By acquiring Don Don, Grupo Bimbo will expand its footprint to 39 countries, enabling growth in Serbia, Bosnia, Bulgaria, Romania and …
Multinational bakery firm Grupo Bimbo has announced plans to close manufacturing plants in Auburn and Olean (NY), and a third in San Antonio (TX), as part of ongoing restructuring efforts. The closure of the two plants in New York will reduce the company’s presence in the state to just two facilities, both in Albany. The latest closures follow announcements earlier this year that facilities in Nebraska, as well as New …
Bimbo Canada, a subsidiary of Mexican bakery giant Grupo Bimbo, has announced plans to shutter its manufacturing plant in Levis, Quebec province. The decision comes against a decline in production and strategic efforts to improve efficiency, increase capacity utilization and reduce overall costs, the company said in a statement. Bimbo’s portfolio in Canada includes brands such as Dempster’s, Stonemill, Villaggio, Natural Bakery, POM, Vachon, Little Bites and Takis. Commenting on …
Bimbo, the Mexican bakery giant, has announced plans to close its baking plant in Albuquerque, New Mexico by April. Launched in 1945 in Mexico City, Bimbo is a leading player in the US bakery market, operating 59 plants, employing approximately 20,000 associates and running over 700 sales centers. Its brands include Thomas, Sara Lee, Arnold, Brownberry, Oroweat, Entenmann’s and Stroehmann. In a statement, Bimbo is said to have cited volume …
Bakery firm Bimbo has announced it plans to invest C$15 million ($11.2 million) in a new tortilla production line in Hamilton, in Canada’s Ontario province. According to an article in Canadian Grocer, the company made the decision to invest in the new line in order to meet growing market demand in Western Canada. Bimbo’s investment is supported by the Ontario government which is providing CAD $1.5 million ($1.1million) for the …
Bimbo, the Mexican bakery giant, has acquired the Lender’s Bagels business from US food firm Conagra Brands via its subsidiary Bimbo Bakeries USA. Announcing the divestment in a press release, Conagra Brands said the transaction included the Lender’s brand and related intellectual property, as well as a production facility in Mattoon, IL, and inventory. Founded in 1927, Lender’s Bagels offers refrigerated bagels in Blueberry, Cinnamon Raisin Swirl, Egg, French Toast, Onion, …
Multinational Mexican bakery firm Grupo Bimbo has announced the launch of a new line of high-iron bread products targeted at children, which is being marketed under the Bimbo Iron Kids brand. According to La Republica, the product launch is part of the company’s ‘Let’s Talk About Iron’ campaign, which is described as being focused on improving children’s intake of iron in order to prevent diseases such as iron-deficiency anaemia. The …
Mexican bakery firm Grupo Bimbo has acquired East Balt Bakeries, a US foodservice supplier of bakery products, for $650 million. With annual sales of over $420 million, East Balt Bakeries is a leading producer of bakery products with a presence across 11 countries in the US, Europe, Asia, the Middle East and Africa. “With the entry into eight new countries, this acquisition boosts the company’s vision of expanding our global …
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