UK: Bimbo to launch its first own branded range of products

Mexican multinational bakery company Bimbo has launched its first line of bakery snacks in the UK under the Bimbo na under the Bimbo Little Adventures brand name.

According to Tim Barkey, marketing director of Grupo Bimbo, the new Bimbo Little Adventures brand range was developed to tackle the lack of “innovation, inspiration and variety” among existing products.

“As the leading bakery company worldwide, operating in many countries across the globe, we are in a strong position to bring the expertise we have developed and flavours we’ve experienced back to the UK,” Mr. Barkey said.

The range, inspired by flavours from France, Japan and Spain, comprises five varieties: Hazelnut & Cocoa Pancakes, inspired by Japanese Dorayaki; Milk Chocolate Choc Buns, Dark Chocolate Choc Chip Buns and Pain Au Lait, inspired by French baking; and Chocolate Flavour Mini Bites, inspired by Spanish snacks. The RRP is £1.60 ($2.04), excluding the Mini Bites which have an a RRP of £1 ($1.27).

Source: FoodBev / British Baker