Coca-Cola has announced Dreamworld, the latest offering within its Coca-Cola Creations concept. According to a company press release, Coca-Cola Dreamworld, which also comes in a zero sugar version, “explores the realms of the surreal, the imaginary, and the otherworldly” offering “a surprising and unexpected flavor from a dream world”. Commenting on the launch, Alessandra Cascino, creative and shopper programme director of Coca-Cola North America, said: “Coca-Cola Dreamworld taps into Gen Z’s …
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The Coca Cola Company
Multinational drinks company, The Coca-Cola Company, has announced the launch of a space-inspired drink, under the Coca-Cola Starlight brand name. According to the company, the limited-edition series, part of its global innovation platform Coca-Cola Creations, was inspired by ‘the infinite possibilities of space’, and it fuses the signature Coca-Cola flavour with ‘unexpected touches, including a reddish hue and cooling taste sensation evoking the feeling of a journey to space’. Oana …
Leading beverage alcohol company Constellation Brands has entered into an agreement with The Coca-Cola Company in the United States to bring the Fresca brand into the beverage alcohol sector. The partnership will launch a new product this year, the new Fresca Mix, a distinctive line of spirit-based, ready-to-drink cocktails. “The Coca-Cola Company’s FRESCA® brand is not only trusted by consumers, but also directly delivers on consumer preferences for refreshment, flavor, …
Coca-Cola, the multinational drinks company, has announced the acquisition of the remaining stake in BodyArmor, a US sports drink, for $5.6 billion. In 2018, Coca-Cola acquired 15% stake in BodyArmor with a path to full ownership. The company will operate as a separate business and maintain its base in New York. “BodyArmor has been a great addition to the system lineup over the last three years, and the company has …
Full Sail IP Partners has announced the acquisition of juice and smoothie brand Odwalla from Coca-Cola for an undisclosed sum, according to a Reuters report Founded in 1980, Odwalla is a producer of plant-based fruit juices, smoothies, and energy bars. According to sources, Full Sail IP Partners plans to expand the Odwalla brand beyond the drinks category into food and supplements, making products with health benefits. Full Sail IP Partners …
Global soft drinks company Coca-Cola Company has sold the Zico coconut water brand back to its original owner, through the equity firm PowerPlant Ventures, after eight years. Mark Rampolla, creator of the Zico brand and co-founder of PowerPlant Ventures, said: “I respect the decision of Coca-Cola to focus on other elements of their beverage business. I still have a lot of love for ZICO, and I know consumers do too. …
The French division of soft drinks powerhouse Coca-Cola has announced the acquisition of still drinks producer Tropico, along with its namesake brand. Tropico soft drinks are sold in most retail chains in France and Belgium, generating revenue of around $34 million last year. According to a company statement, Tropico is Coca-Cola’s first in Frnce and is said to be part of a diversification strategy that will enable the company to grow in …
The Australian arm of soft drinks giant Coca-Cola has announced the acquisition of kombucha maker Organic & Raw Trading , owner of the Mojo organic live culture kombucha drinks brand. The acquisition of Mojo sees Coca-Cola enter the kombucha category for the first time. Commenting on the acquisition, Coca-Cola Australia president Vamsi Mohan said: “This is another important step in our company’s ongoing work to offer beverages for all occasions, which …
Multinational carbonated drink firm Coca-Cola has announced the acquisition of Moxie, a New England soft drink brand, for an undisclosed sum. According to sources, the Coca-Cola is acquiring the Moxie brand from Coca-Cola of Northern New England, which is an independent bottling partner of the main company based in Bedford, New Hampshire. Moxie was patented in 1885 and is said to be the first bottled carbonated beverage made in the United States. “Moxie is …
Multinational beverage firm Coca-Cola has announced that its 44th facility in China has begun operations in Changsha, central China. According to COFCO Coca-Cola Huazhong Beverages, the plant is the largest in Central China and is prepared to have nine production lines: four for water, four for sparkling beverages, and one for juice and juice drinks. Only four of these lines are currently operational but all of them are planned to …
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