Coca-Cola announced the launch of its last Coca-Cola Creations of the year – Coca-Cola Dreamworld.
According to the company’s press release, Coca-Cola Dreamworld and Coca-Cola Zero Sugar Dreamworld will be available in 20oz. bottles and multipacks of 7.5oz. mini cans in the US, and in 500ml bottles and multipacks of 300ml bottles in Canada.
Alessandra Cascino, creative and shopper programme director of Coca-Cola North America, said: “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers…which we welcome”.
“What makes Coca-Cola Creations so special is the simplicity of its ‘first Coca-Cola to…’ promise. Every drop delivers an unexpected, never-before-seen product and experience in an only-Coke-can-do way by tapping into core Gen Z passions and cultural trends,” Alessandra Cascino added.
This ‘dream’ flavoured product was released on the 15th August in the USA and Canada.
Sources: Coca-Cola Company