Coca-Cola has announced Dreamworld, the latest offering within its Coca-Cola Creations concept.
According to a company press release, Coca-Cola Dreamworld, which also comes in a zero sugar version, “explores the realms of the surreal, the imaginary, and the otherworldly” offering “a surprising and unexpected flavor from a dream world”.
Commenting on the launch, Alessandra Cascino, creative and shopper programme director of Coca-Cola North America, said: “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like. Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers…which we welcome”.
“What makes Coca-Cola Creations so special is the simplicity of its ‘first Coca-Cola to…’ promise. Every drop delivers an unexpected, never-before-seen product and experience in an only-Coke-can-do way by tapping into core Gen Z passions and cultural trends,” she added.
Dreamland was launched in 20 oz bottles and multipacks of 7.5 oz mini cans in the US, and in 500ml bottles and multipacks of 300ml bottles in Canada.