USA: The Coca-Cola Co. to buy soda brand Moxie

Multinational soft- drink company The Coca-Cola Co. has announced the acquisition of Moxie, a New England soda brand where the financial terms were not disclosed.

According to sources, the Coca-Cola Co., is acquiring the Moxie brand from Coca-Cola of Northern New England, which is an independent bottling partner of the main company based in Bedford, New Hampshire.

Moxie was patented in 1885 and it was the first bottled carbonated beverage made in the United States.

“Moxie is a great brand with a great heritage. Coca-Cola Northern New England has been a strong steward of the brand over the last decade and we take seriously our responsibility to ensure it stays true to its Northeastern roots,” said spokeswoman of Coca-Cola Lauren Thompson.

Source: USA Today