India: Prataap Snacks to acquire majority of share of Avadh Snacks

Indian snack food company Prataap Snacks has announced the acquisition of an 80% of share in Avadh Snacks, a Gujarat based snack food company, for 148 crone INR ($2.1 millon ).

Prataap Snacks manufactures fried and sliced crisps made from potatoes, hummus, lentils, and namkeen, a type of traditional savoury Indian snack, under the Yellow Diamond brand name, while Avadh Snacks manufactures namkeens under the Avadh brand name.

Amit Kumat, managing director and chief executive at Prataap Snacks commented on the acquisition: “Prataap Snacks has been one of the fastest growing snacks food companies. Our acquisition of Avadh Snacks will help us accelerate our growth and deepen our presence in the key market of Gujarat.”

“Gujarat is the biggest salty snacks market in India and is one of the most important markets where Prataap Snacks would like to build a presence with a strong partner like Avadh”, he added.

“We at Avadh are delighted to have Prataap Snacks lead us on this exciting journey in the Indian packaged food industry”, said Rajesh Savani, founder of Avadh Snacks.

Source: Live Mint