Multinational drinks company, The Coca-Cola Company, has announced the launch of a space-inspired drink, under the Coca-Cola Starlight brand name.
According to the company, the limited-edition series, part of its global innovation platform Coca-Cola Creations, was inspired by ‘the infinite possibilities of space’, and it fuses the signature Coca-Cola flavour with ‘unexpected touches, including a reddish hue and cooling taste sensation evoking the feeling of a journey to space’.
Oana Vlad, Senior Director, Global Brand Strategy, The Coca-Cola Company, said: “It all started by asking ourselves how we could bring the magic and mystery of the cosmos to life, sip by sip, in a quintessentially Coke way. We set out to make the intangible, tangible”.
The limited-edition drinks will be available in the USA this week, in the Coca Cola Starlight and Coca Cola Starlight Zero Sugar versions, presented in bottles and cans. The new drink will also be released in select countries in the coming months.
Source: The Coca-Cola Company