France: Coca-Cola buys Tropico brand from Alize

The French division of soft drinks powerhouse Coca-Cola has announced the acquisition of still drinks producer Tropico, along with its namesake brand.

Tropico soft drinks are sold in most retail chains in France and Belgium, generating revenue of around $34 million last year.

According to a company statement, Tropico is Coca-Cola’s first in Frnce and is said to be part of a diversification strategy that will enable the company to grow in the fruit drinks market.

Commenting on the deal, Coca-Cola France president François Gay-Bellile said: “We are delighted to be able to rely on the Tropico brand to accelerate our development in the very dynamic segment of flat fruit drinks. We rely on our experience in other countries to quickly bring innovation to this category and energise it. This acquisition is a step further in this direction, allowing us to better meet the expectations of French consumers”.

Source: Coca-Cola / FoodBev