The Australian arm of soft drinks powerhouse Coca-Cola has announced the acquisition of kombucha maker Organic & Raw Trading Co., owner of Mojo, an organic naturally fermented, live culture kombucha drinks brand.
With the acquisition of Mojo kombucha, a low-sugar drink made of naturally fermented tea, Coca-Cola enters in the kombucha category.
Commenting on the acquisition, Coca-Cola Australia president Vamsi Mohan said: “This is another important step in our company’s ongoing work to offer beverages for all occasions, which continues our evolution as a total beverage company. With this acquisition, Coca-Cola Australia can take a leading role in helping The Coca-Cola Company in the still-emerging, premium-probiotic kombucha category, which is the fastest-growing beverage category in Australia.”
In a statement, Organic & Raw CEO and co-founder Anthony Crabb added: “Coca-Cola is a total beverage company with massive intellectual capital. We can learn a lot about consumer trends and marketing innovation, while Coca-Cola can benefit from Mojo’s unique understanding of fermentation and what it takes to build great-tasting brewed beverages.”