The Hershey Company, the US confectionery and snacks firm, has announced that has entered into an agreement to acquire LesserEvil, a maker of organic snacks. “Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” said Hershey president and CEO Michele Buck. “This high-growth brand not only complements our beloved confection and salty snack brands …
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Hershey
US confectionery firm Hershey has announced the expansion of its portfolio with the acquisition of Sour Strips, a brand of sour sweets founded in 2019. Sour Strips is claimed to make sweets with intense flavours and creative branding, and is marketed with the tagline “sour candy that doesn’t suck”. Commenting on the deal, Hershey president of US confection Mike Del Pozzo said: “The acquisition of Sour Strips expands Hershey’s offerings …
Hershey, the US confectionery, and snacks firm has entered into an agreement to acquire Lily’s, the high-growth, better-for-you (BFY) confectionery brand. Lily’s is a manufacturer of low-sugar products such as dark and milk chocolate bars, baking chips, peanut butter cups, and other confectionery products. According to sources, Lily’s fits Hershey’s multi-pronged better-for-you snacking strategy, being a key brand in Hershey’s portfolio and allowing Hershey to accelerate the growth of the …
Hershey, the US confectionery and snacks firm, has announced the investment of $135 million to expand its manufacturing facility in Augusta County, Virginia. With 30 years of operations, the facility currently employees more than 1,000 workers, being the second largest company’s plant in the US. According to sources, with the investment, the company will expand its facility by 90,000 square feet, creating 110 new jobs. Last year, Hershey invested $104 …
Hershey, the US confectionery and snacks firm, has announced it is moving Krave, the meat jerky firm it acquired in 2015, into the vegan foods space with the launch of Krave Plant-Based Jerky. Said to features a taste and texture similar to that of Krave Gourmet Meat Cuts, Krave Plant-Based Jerky is described as being made from peas and fava beans “for an eating experience and nutritional profile superior to any …
Hershey, the US confectionery firm, has announced it has entered into a definitive agreement to acquire One Brands, the maker of a line of low-sugar, high-protein nutrition bars, for a purchase price of $397 million. The chocolate maker said the deal “strengthened its position as a snacking leader” and would “provide a competitive offering of brands in the nutrition bar category”, adding that it would complement the company’s existing Oatmega …
Hershey, the US confectionery and snacks firm, has announced a minority investment in the Ireland-based functional food firm Fulfil via its C7 Ventures arm. Founded in 2016, Fulfil produces vitamin-fortified, high-protein, low-sugar nutrition bars made from ingredients such as soy, whey protein and chocolate, which it markets in the UK and Ireland. Commenting on the launch, Hersey chief growth officer Mary Beth West said: “Successful companies evolve and engage consumers …
Hershey, the leading US confectionery firm, is investing $104 million to expand a production plant in Augusta County, VA, USA, according to a report in Area Development. Once expanded by 111,000 sq ft, the site will reportedly create 65 new jobs and be able to produce penuche (fudge-like confectionery) and peanut cream for distribution to other Hershey facilities on the US east coast. Commenting on the launch, Susanna Zhu, vice president, …
US confectionery firm Hershey has announced a definitive agreement to purchase Pirate Brands from B&G Foods for $420 million. The “strategic acquisition” includes the Pirate’s Booty, Smart Puffs and Original Tings brands. Pirate Brands will operate within Amplify, Hershey’s ‘better-for-you’ snacking hub in Austin. Commenting on the deal, Hershey’s chief growth officer Mary Beth West said: “Pirate’s Booty is a leading cheese puffs brand loved by moms and kids as a …
US confectionery firm Hershey has announced the sale of Golden Monkey, a Shanghai-based confectionery brand, to Henan Yuxiang Food Technology for an undisclosed amount. The move comes as volume sales of sugar confectionery have reportedly declined in China as consumers switch to healthier options. Alongside confectionery, Golden Monkey also markets a tofu-based snacking brand called Munching Monkey. Commenting on the news, Hershey spokesperson Jeff Beckman said: “We are constantly evaluating …
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