Hershey, the US confectionery and snacks firm, has announced it is moving Krave, the meat jerky firm it acquired in 2015, into the vegan foods space with the launch of Krave Plant-Based Jerky.
Said to features a taste and texture similar to that of Krave Gourmet Meat Cuts, Krave Plant-Based Jerky is described as being made from peas and fava beans “for an eating experience and nutritional profile superior to any vegan jerky currently on the market”. The product is described as containing 8g of protein per serving, and is offered in Smoked Chipotle and Korean BBQ varieties.
Meanwhile, alongside Krave Plant-Based Jerky, Hershey is also launching Krave Pork Rinds, which come in Chili Lime and Al Pastor Taco flavours, “to provide an elevated option for Keto dieters”.
Commenting on the launch, Krave brand manager Jimmy McClain said: “With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks consumers are dramatically altering the way we think about innovation. Nowhere are these changes more evident than the demand for plant-based products and the adoption of specialized diets like Paleo and Keto KRAVE Plant-Based Jerky and KRAVE Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days”.
Source: Hershey (via PR NewsWire)