German snacks firm Internsack has announced the acquisition of UK crisp business Tyrrells from US confectioner Hershey for an undisclosed sum.
The Tyrrells business includes a head office and two manufacturing sites in the UK, along with US manufacturing operations, the Aroma Snacks business in Germany and Yarra Valley Snack Foods in Australia.
Hershey acquired Tyrrells as part of its purchase of the Amplify Snack Brands business, announced at the end of 2017.
Alongside traditional potato crisps, the Tyrrells product lineup includes vegetable crisps, tortilla chips and popcorn.
Commenting on the deal, Maarten Leerdam, Intersnack executive chairman said: “The Intersnack Board is delighted about this opportunity. It is an excellent strategic fit which not only strengthens our market coverage in the UK and France with the Tyrrells brand but also adds Aroma Snacks in Germany and their promising brand Lisa organic potato chips. Last but not least we extend our international footprint towards Australia via Yarra Valley Snacks with Tyrrells and the local better-for-you brands Thomas Chipman and Wholesome”.