Kroger, the leading US supermarket business, has announced that it has sealed a partnership with UK grocery e-retailer Ocado in order to “accelerate Kroger’s creation of a seamless shopping experience for America’s families”.
The firm said that the deal would bring the technology behind Ocado’s Smart Platform, which includes online ordering, automated fulfillment and home delivery capabilities, to the US for the first time.
The deal will enable the company to achieve its objective to “serve customers anything, anytime, anywhere” across the US, the firm added.
Commenting on the new partnership agreement, Kroger chariman and CEO Rodney Mcmullen said: “We see Ocado as an innovative, exciting and transformative partnership in pursuit of our Restock Kroger vision, to serve America through food inspiration and uplift. We are actively creating a seamless digital experience for our customers. Our partnership with Ocado will speed up our efforts to redefine the food and grocery customer experience – creating value for customers and shareholders alike”.
Kroger and Ocado said they were already working to identify the first three sites for the development of new, automated warehouse facilities in the US, and would identify up to 20 such sites over the first three years of the agreement.