Gama spoke to Mikko Lindqvist, Vice President, Marketing & Portfolio, Fazer. Is packaged bread being threatened by the rise of low carbohydrate diets? If so, how is Fazer responding? Low carbohydrate diets had a big impact on the bread market some years ago. From there the market has recovered and new trends have emerged. The public discussion about carbohydrates is more balanced currently and the benefits of wholegrains, especially oat …
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Fazer, the bakery and confectionery producer, has announced that it has acquired fellow Finnish firm Bioferme, a specialist in the manufacture of oat-based foods. Established in 1977, Bioferme owns the established Yosa brand in Finland. Its portfolio consists of fermented oat products, including a range of non-dairy yoghurts, as well as recently-introduced cooking products. Fazer said that acquiring Bioferme would give it a “strong start” in the “rapidly growing” segment …
Gama Innovation Award – Positioning MANCHESTER – 28th June 2016: This month, the Gama Innovation Award – Positioning goes to a new product that brings the nutritional power of vegetables to the bread category – Fazer Vegetable Bread. Fazer, the Finnish bakery firm, is set to test consumer perceptions in the bread category with “a new kind of bread in which more than one third of the flour has been replaced by vegetables”. …
Fazer, the Finland-based confectionery and bakery firm, has announced the signing of a statement of intent as a basis for strategic cooperation in building a new production plant for the firm in Russia. The company said it was considering building a new and modern plant to produce frozen bakery goods, with potential expansion into fresh bakery products. The approximate project timeline is 10 years from 2016. Fazer already has four operating bakeries …
Finnish bakery company Fazer Group is to close two of its production facilities in response to falling bread consumption in the country, Yle reports. The firm, which concluded its co-determination negotiations at the end of June, is planning to shut its facilites at Ulvila and Hyvinkaa in the south of Finland. The move will affect a total of 146 workers including supervisory and managerial staff. Facilities located in Vantaa, Lahti, …
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