Fazer, the Finnish bakery and confectionery firm, has announced the introduction of a new line of chocolate for the US market under the brand Nordi.
Launching into the New York metropolitan area, the Nordi chocolate line is described as being made with 70% cocoa and comprises the varieties Sea Buckthorn & Salty Caramel, Hazelnut and Campsite Coffee, Raspberry & Tangy Licorice, and Smooth and Dark Original. Following its initial launch, it is expected to be rolled out into grocery and specialty retailers across the USA later in the year.
Commenting on the launch of Nordi, Nathalie Ahlstrom, managing director of Fazer Confectionery, said: “Like our founder, Karl Fazer, the fearless pioneer who brought people new ideas and inspiration from all over the world, we value artisanal crafts and pure ingredients to innovate and combine taste sensations that touch upon magic. We saw a great opportunity to bring our promise, ‘Northern Magic. Made Real,’ to the U.S. market with our better-for-you, premium chocolate brand that imparts a sense of Nordic adventure through the taste of chocolate”.
Source: Fazer (via PR Newswire)