Fazer, the leading Finnish bakery and confectionery firm, has announced the acquisition of the Swedish plant-based drink producer Trensums Food from Profuragruppen for an undisclosed sum.
Trensums Food is a growth company and a leading oat drink producer in Europe, the company was the first in the world to commercially produce oat drinks selling its products to a large part of the world.
The acquisition will provide Fazer with a platform for further growth and access to new non-dairy markets and become one of the leading players in non-dairy and plant-based food in Northern Europe.
Christoph Vitzthum, President and CEO of Fazer Group said, “Fazer’s growth is based on in-depth consumer insights turned into innovative products and meaningful food experiences. Consumer demand for nutritious plant-based foods is growing fast and our ambition is to become one of the leading players in oats and plant-based food in Northern Europe”.