USA: Hain Celestial to acquire That’s How We Roll brands

Hain Celestial, a North American organic and natural products company, has announced that it has entered into an agreement to acquire That’s How We Roll brands, ParmCrisps and Thinsters, for approximately $259 million.

ParmCrisps and Thinsters are better-for-you brands made of simple ingredients. While ParmCrisps are high-protein, low-carb cheese crisps and snack mixes, Thinsters are crispy thin cookies made from high-quality, non-GMO ingredients.

“We are absolutely thrilled to be joining the Hain family,” said Sammy Kestenbaum, CEO of That’s How We Roll. “We believe the wealth of experience and resources of the team at Hain will allow us to reach even more consumers with our simple and delicious, better-for-you snacks”.

“We are absolutely thrilled to be joining the Hain family,” said Sammy Kestenbaum, CEO of That’s How We Roll. “We believe the wealth of experience and resources of the team at Hain will allow us to reach even more consumers with our simple and delicious, better-for-you snacks”.

Source: Hain Celestial