Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 1st April 2019: Hot and spicy flavours are maintaining their popularity in new food launches, while recent years have also seen the concept of “extreme” heat take hold in a number of categories. In this month’s Insight By Gama Compass we look at how hot and spicy flavours are impacting different areas of the food sector, as well as some of the new and unusual …

Insight by Gama Compass  MANCHESTER – 15th August 2018: With vegetables and other plant-based ingredients gaining a greater profile in the consumer goods sector, this month’s Insight By Gama Compass takes a timely look at the use of edible oil within food NPD, exploring trends in the use of sunflower, palm, rapeseed, olive, coconut and other plant oils and considering how these relate to prevailing consumer trends. As a top-level observation, vegetable …

Insight by Gama Compass  MANCHESTER – 15th January 2018:  Strengthening consumer demand for convenience and nutrition, together with a growing aversion to conventional cereal grains, is leading to an increased role for vegetable ingredients in the bakery and pasta categories, according to the latest insights from Gama Compass. Changing consumer attitudes are driving growth in vegetable ingredients in traditionally ‘staple’ cereal-based categories, including dried and fresh pasta, bread, crackers and cakes, …

Insight by Gama Compass  MANCHESTER – 15th September 2017: NPD in the frozen fruit and vegetable space is marked by increasing sophistication in flavours, formats and cooking methods, as well as greater targeting of specific needstates and usage occasions, Gama’s latest research reveals. Despite such moves towards premiumization, however, frozen fruit and vegetables continue to represent a ‘value’ choice, especially in comparison to their fresh counterparts. According to insights from Gama Compass, the …

Insight by Gama Compass  MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals. From an NPD perspective, the frozen food sector in the British Isles is largely dominated by ‘big hitters’ such as Nomad Foods in …

Insight by Gama Compass™   MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research. While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in frozen food innovation across many regions. According to the latest insights from Gama Compass – …

Insight by Gama Compass™  MANCHESTER – 10th April 2016: Fruit and vegetables have proved fertile ground for new product development in private label frozen food over the past three years, while drives towards premiumization and greater product diversity indicate a sector in pursuit of consumers with more adventurous and discerning palates, the latest research from Gama reveals. Across the board, private label continues to be a significant force in the frozen food …