As part of the deal, Molson Coors will also acquire an 8.5% stake in Fever-Tree for $88.3 million, making it the company’s second-largest shareholder.

Commenting on the deal, Molson Coors chief executive officer Gavin Hattersley said: “The U.S. is our biggest global market by revenue, and the same is true for Fever-Tree, so we believe this partnership provides ample opportunity for our teams to build on the strong success Fever-Tree has achieved to date. Our customers have been asking for a brand just like Fever-Tree from us”.

Molson Coors chief commercial officer Michelle St. Jacques added: “Fever-Tree sits at the intersection of beer and non-alc and is often available in stores where beer is sold, so it perfectly complements our Beyond Beer and premiumization strategies, playing in both alcohol occasions and non-alc occasions”.

Fever-Tree CEO Tim Warrilow said: “With a distribution network of their scale and muscle, proven track record, supply chain expertise and clearly stated strategic desire to drive the future of their business beyond beer, we believe Molson Coors is the ideal partner to take the Fever-Tree brand to the next level across the US”.

Source: Molson Coors

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The deal is intended to increase distribution and awareness of the Zoa energy drink brand, as well as enabling its integration into the wider Molson Coors portfolio.

The partnership first began three years ago, and Zoa is reportedly now available in over 25,000 retail locations.

Commenting on the deal, Molson Coors CCO Michelle St Jacques said: “Molson Coors has been a crucial partner since ZOA’s inception, helping to attract new consumers to the energy category”.

Zoa Energy co-founder Dwayne Johnson, added: “Since day one, Molson Coors has shared our passion for ZOA Energy, and as a partner, they’ve been pivotal to bringing new consumers into the energy space with ZOA and keeping them coming back”.

Source: ZOA Energy / FoodBev

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In  a statement, the company said the decision would allow it to increase its brewing and packaging capabilities at its largest UK facilities in Burton-on-Trent and Tadcaster, which supply the UK and Western Europe markets.

Commenting on the move, Fraser Thomson, Molson Coors chief supply chain officer for Western Europe, said: “This plan is an investment in our future, giving our people and our brands the tools to fulfil our potential in the U.K. market while making strong progress against our sustainability targets”.

Besides improving capabilities and making operations more efficient, the investment will also contribute to the firm’s commitment to reduce direct carbon emissions to net zero in the UK by 2035, the company said.

Source: Molson Coors

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Launched under the Miller Lite brand, the company’s beer-flavoured mints went on sale in its online shop from 12th January 2024, packaged in a 32 g tin priced at $5. A second and final batch of the product is due out on 19^th January.

Ffree from alcohol, the mints are said to combine the great taste of Miller Lite with refreshing notes of spearmint “to leave breath fresh and tastebuds hoppy”.

Commenting on the launch, Miller Lite vice president of marketing Ann Legan said: “We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January”.

Source: Forbes / FoodBev / Molson Coors

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With the acquisition, the firm’s first in the spirits category, the company said it would expand its portfolio and offering a more premium range of products. The deal will more than double the size of Molson Coors’ spirits team and create a new division, Coors Spirits Co., to house Blue Run, Five Trail Blended American Whiskey, and Barmen 1873 Bourbon.

The deal is part of Molson Coors’ strategy to become a “total beverage company”, the company added.

Commenting on the acquisition, Molson Coors chief commercial officer Michelle St Jacques said: “Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co”.

“Blue Run has accomplished in three years what many brands hope to do in a generation and has done it at the luxury end of the whiskey category”, she added. “Importantly, we are committed to maintaining Blue Run’s well-known quality, design and innovation as we continue to grow our spirits portfolio”.

Molson Coors said it would follow through on Blue Run Spirits’ plans to build a distillery in Kentucky and launch three new whiskies in late summer / autumn.

Source: Molson Coors

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The firm said the move followed its recently-announced plans “to revitalize and restructure the business to get back on track”.

Molson Coors added that it had entered into an agreement with rival brewer Pabst, giving them an option to purchase the facility for around $150 million.

The Los Angeles Times reports that Molson Coors has suffered as the result of declining sales of light beer over a number of years, as consumers switch to craft beer and other categories such as FABs.

Commenting on the news, Molsoon Coors chief integrated supply chain officer Brian Erhardt said: “This move will allow us to optimize our brewery footprint while streamlining our operations for greater efficiency across the network. While it was a very difficult decision, we have extra capacity in our system and Irwindale’s production can be absorbed by other breweries in our network”.

Source: Molson Coors (via BusinessWire) / Los Angeles Times

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Founded in 2010, Clearly Kombucha markets a portfolio of six non-alcohol fermented tea drinks, all cold-filtered and certified organic, vegan, kosher, non-GMO and gluten-free. Headquartered in California, the firm also has distribution in Colorado, Texas, Washington, Oregon and Montana. Clearly Kombucha will become part of the MillerCoors business through its craft and specialty import division Tenth and Blake.

Commenting on the news, Tenth and Blake president Pete Marino said: “We believe the kombucha category is in its early stages. Molson Coors, MillerCoors, and Tenth and Blake are ideally suited to help Clearly Kombucha grow in the years ahead by driving greater awareness, strengthening its brand reputation and boosting retail availability”.

In a statement, Clearly Kombucha added: “We have officially partnered with Molson Coors Brewing Company, which will allow us to grow the CK brand in exciting ways. Rest assured we will remain heavily involved in the business, crafting authentic fermented beverages while leveraging new and exciting expertise in developing great flavours, innovation, and amplifying our portfolio of products to provide more options to more people in more places”.

Source: Miller Coors / Foodbev

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Founded in 1728, Suffolk-based Aspall is an established brand of cider and cider vinegars whose brand portfolio includes Premium Cru Cyder, Aspall Cyder, Clement’s Four, Cyderkyn and Imperial Vintage. Molson Coors’ said that Aspall’s “high-quality portfolio strengthens Molson Coors’ position in a fast-growing market for premium cider in the UK”.

Commenting on the deal, Phil Whitehead, managing director of Molson Coors UK & Ireland, said: “We’re delighted to add Aspall to the Molson Coors portfolio. Both companies share a similar history that is deeply rooted in family, dedication to customers and a commitment to excellence. The Chevallier’s have been producing cyder for almost 300-years and their range of brands enhances our existing portfolio. We’re now looking forward to helping Aspall become the number one premium cyder in the UK and building on the huge potential of the Aspall vinegars, as part of an ongoing strategy to premiumise our portfolio”.

Source: Molson Coors

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The 10-year agreement will allow MillerCoors, the US division of Molson Coors, to import, market and distribute the Sol brand in the US market.

According to a Foodbev report, the agreement givesboth companies the opportunity to focus on key areas of growth within their respective portfolios.

In a statement, Molson Coors CEO and President Mark Hunter said: “Given the steady growth of the Mexican import segment in the US over the past few years, the addition of Sol represents a key addition to our portfolio”.

Established in 1899, Sol is a pale lager with an ABV of 4.5% that has been part of Heineken’s US portfolio since 2004. As a result of the new agreement, the beer will continue to be brewed in Mexico.

Source: FoodBev

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Founded in San Diego in 2013, Saint Archer brews an array of ales including Blonde Ale, IPA, White Ale and Pale Ale. The company expects to sell 35,000 barrels of beer in 2015, up more than 100% over 2014.

“We have always wanted to get great beer into more people’s hands”, said Josh Landan, Saint Archer co-founder and president. “We were fortunate that brewers big and small were interested in partnering with us, but Tenth and Blake was the clear choice. Tenth and Blake shares our passion for putting great beer first. Joining Tenth and Blake allows us to keep doing what we love right here in San Diego, but now with more resources to innovate and grow. With Tenth and Blake’s help, we hope to one day be a national brand”.

“We’re really excited about our partnership with Saint Archer”, added Scott Whitley, president and CEO of Tenth and Blake. “Saint Archer is consistent with our strategy of building our high-end portfolio while driving topline growth. Josh and his team represent everything we look for in a partner. Saint Archer brews award-winning ales across a variety of styles that are complementary to our current portfolio—including some outstanding IPAs. We’re excited at the prospect of working together to support the continued success of Saint Archer”.

Saint Archer Brewing joins other craft brewers in the Tenth and Blake portfolio, including Blue Moon Brewing Company, Jacob Leinenkugel Brewing Company, Crispin Cider Company and a minority equity stake in Terrapin Beer Company.

MillerCoors is a joint venture between SABMiller and Molson Coors.

Source: SABMiller

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Following the acquisition of Czech lager Staropramen in June, the Rekorderlig brand will join Molson Coors UK’s premium portfolio, contributing to the continued strong performance and growth plans for the wider premium category, the company said in a statement.

Frederic Landtmeters, managing director for Molson Coors UK & Ireland, said “Molson Coors is a recognised brand-builder with a successful track record of brand partnerships across the world. Rekorderlig has demonstrated incredible success in the cider category and we will look to invest in Rekorderlig UK and the brand to fuel incremental growth and category development”.

“We truly believe that Molson Coors UK offers the opportunity for the brand to achieve its full potential in this market and through this acquisition, Rekorderlig will accelerate onwards to the next stage of greatness”, said Gareth Whittle, Joint Owner and Managing Director, Chilli Marketing.

Rekorderlig Cider will continue to be brewed at the cider’s fourth generation brewery in Vimmerby, Sweden, where it has been brewed since its first creation in 1999.

Source: Molson Coors

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The new drink, available in Lemon and Grapefruit flavours, is described as a light and refreshing choice, made with a blend of real fruit juice and Carling lager. Sold in packs of 4x300ml bottles, the drinks have 2% ABV and are aimed to appeal drinkers who prefer a sweeter taste.

Commenting on the launch, Carling brand director Jim Shearer said: ”Following on from the great success of Carling Zest and recognising that consumer lifestyles are changing with lighter, flavoured products in huge demand, we trialled Carling Fruit Coolers last year”.

“They were incredibly popular so we are rolling out Carling Fruit Coolers nationally this summer”.

Source: FDIN

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