USA: Molson Coors acquires majority stake in Zoa Energy

Molson Coors, the US brewer, has announced it has taken a majority stake in Zoa Energy, an energy drink brand whose co-founders include Dwayne Johnson.

The deal is intended to increase distribution and awareness of the Zoa energy drink brand, as well as enabling its integration into the wider Molson Coors portfolio.

The partnership first began three years ago, and Zoa is reportedly now available in over 25,000 retail locations.

Commenting on the deal, Molson Coors CCO Michelle St Jacques said: “Molson Coors has been a crucial partner since ZOA’s inception, helping to attract new consumers to the energy category”.

Zoa Energy co-founder Dwayne Johnson, added: “Since day one, Molson Coors has shared our passion for ZOA Energy, and as a partner, they’ve been pivotal to bringing new consumers into the energy space with ZOA and keeping them coming back”.

Source: ZOA Energy / FoodBev